Leon Eng

With over five years in the design field, I am currently the Lead Product Designer at Autoflow, where I embody the mission of creating user-focused design strategies. My expertise lies in UX/UI design, product research, and leveraging Figma to enhance product interfaces. At Autoflow, my goal is to foster an environment that values innovation, collaboration, and user-centric solutions, ensuring our products resonate with our audience and align with our organizational culture.

In my tenure at Autoflow since January 2024, I've led the design team to success by mentoring junior designers and spearheading the design process for our flagship products. My role involves intensive user research, crafting wireframes and prototypes, and maintaining design consistency through robust design systems. Collaborating closely with product managers and engineers, we've ensured that our design choices are feasible, align with business objectives, and most importantly, provide an intuitive user experience.

Summary

Senior Product Designer with over five years of experience in B2B SaaS, UX/UI design, and product research. Currently at CloudCall, leading the redesign of Softphone experiences, messaging UX, and contact workflows. Previously at Autoflow and Five9, driving design strategy, usability improvements, and scalable design systems for enterprise applications. Skilled in user research, wireframing, prototyping, and Figma, with a strong focus on creating intuitive, high-impact digital experiences. Passionate about simplifying complex workflows and improving product usability through design.

Experiences

CloudCall (Senior Product Designer - Enterprise B2B SaaS)

• Led the redesign of CloudCall’s Softphone experience, improving messaging UX, contact selection workflows, and call filtering.
• Designed enhanced filtering options for managing contacts, call logs, and messages, reducing navigation time.
• Developed the Internal O1 Training Questionnaire, documenting workflows for agents, supervisors, and admins.
• Created UX documentation and design system guidelines to maintain consistency across products.

Autoflow (Lead Product Designer - Enterprise B2B SaaS)

• Defined design strategy and execution for Autoflow’s core products.
• Led user research and usability testing to validate design decisions.
• Designed wireframes, prototypes, and high-fidelity UI components using Figma.
• Built and maintained scalable design systems to ensure UI consistency.
• Collaborated with product managers and engineers to align designs with business goals.

Five9 (Product Designer - Enterprise B2B SaaS)

• Led UX design, wireframing, and prototyping to improve user workflows.
• Developed detailed design specifications to ensure seamless handoff to engineering teams.
• Conducted competitive analysis and user research to drive usability improvements.
• Contributed to the development of a design system, improving consistency and scalability.
• Helped improve task completion times by 25% and user engagement by 15% through optimized UI/UX.

Cognitive Science at UC Berkeley

• Focus on human-computer interaction, design thinking, and user experience research. 

Further specialized in Human-Computer Interaction through coursework at Caltech.

• Strong foundation in usability principles, cognitive psychology, and interactive design, supporting a data-driven, user-first approach to product design.