Paul Jernigan

Results-driven automotive executive with more than 20 years of experience leading dealership sales operations, BDC development, internet sales, inventory acquisition, finance support, and staff training. Proven record of increasing new and used vehicle sales, building high-performing teams, improving CRM processes, and driving customer engagement. Extensive experience with GM, Chrysler, Nissan, and Mercedes-Benz operations.

General Sales Manager - Stan McNabb Chevrolet Buick GMC - Tullahoma, TN

(2011-01)

• Lead all aspects of new and used vehicle sales operations
• Increased dealership sales performance through improved sales processes and staff accountability
• Manage inventory acquisition, appraisals, wholesale decisions, and auction purchasing
• Train and mentor sales consultants, sales managers, and BDC personnel
• Oversee internet lead management and appointment-setting processes
• Support finance operations and deal structuring when needed
• Coordinate advertising campaigns across radio, newspaper, and television
• Assist with factory ordering and inventory planning

BDC Sales Manager / Sales Manager - Landers McLarty Nissan & Mercedes-Benz of Huntsville - Huntsville, AL

(2010-04 - 2011-04)

• Managed a seven-person internet sales and BDC team
• Developed CRM and lead response processes for Nissan and Mercedes-Benz operations
• Maintained rapid response standards for internet leads across multiple lead providers
• Tracked lead conversion metrics, closing ratios, and appointment performance
• Created targeted email marketing campaigns based on customer interest and incentives
• Promoted to Sales Manager within three months based on performance

Sales Consultant / Internet Manager / Backup Finance - Bill Boruff Chrysler Dodge Jeep - Sparta, TN

(2005-06 - 2010-03)

• Averaged 15 vehicle sales per month
• Earned Chrysler Gold Certification for exceeding 100 new vehicle sales annually
• Built and managed the dealership’s internet department from the ground up
• Managed online inventory and digital marketing for multiple dealership locations
• Handled internet lead generation and customer communications
• Assisted finance department with deal processing and backend product sales

Bachelor of Business Administration - Middle Tennessee State University