
Phillip Martin
Revenue Operations & Sales Technology Leader
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About
Revenue operations and sales technology leader with 15+ years across First American Title, Tesla, and Dell, spanning frontline sales, CRM, enablement, process transformation, and enterprise systems.
At First
American, helped scale Salesforce and a standardized sales model to 500 sellers across 30 states, led a $1M national sales transformation, and helped secure a $3.1M annual Agentforce investment. I turn business problems into scalable GTM workflows that improve adoption, ramp time, productivity, and execution.
Experience
Founder & Principal Consultant at PJM Revenue Systems (2026-05 – Present)
- Advise founders and growth leaders on CRM, sales process, reporting, enablement, workflow design, and practical AI.
Senior Business Analyst, AI Strategy & Enablement at First American Title (2025-10 – 2026-05)
- Helped define the Agentforce need and business case with Product, Sales, and leadership, supporting approval of a $3.1M annual investment; owned requirements and early test cases after approval.
- Translated frontline pain points into AI workflows; requirements supported five production use cases launched to 500 sellers in eight weeks, targeting 30%-40% productivity improvement.
Principal Sales Technology Trainer at First American Title (2021 – 2025)
- Led field execution of a $1M, nine-month national sales transformation across 500 sellers, 40 managers, 6 directors, and 30 states.
- Delivered roughly 30 live sessions and personally coached hundreds of sellers and dozens of leaders, helping reduce ramp from roughly six months to as little as one month.
- Built the Sales Technology Center into a national self-service Salesforce and enablement platform with 250,000+ visits; aligned Sales, Operations, Product, Data, BI, Training, and Technology around a common operating model.
Business Development Executive, Field Sales at First American Title (2019 – 2021)
- Managed a Portland sales territory across real estate, escrow, and title relationships; later brought that field experience into CRM, process, and enablement work.
Loan Officer at Low VA Rates (2015 – 2018)
- Closed more than $100M in residential loan volume.
Regional Sales Lead at Tesla / SolarCity (2013 – 2015)
- Coached sales teams and supported regional growth.
Sales Executive at Cox Communications (2010 – 2013)
- B2B sales, pipeline development, and account growth.
Sales Mentor at Dell Inc. (2003 – 2006)
- Sales, rep coaching, and team development.
