Phillip Martin

Revenue operations and sales technology leader with 15+ years across First American Title, Tesla, and Dell, spanning frontline sales, CRM, enablement, process transformation, and enterprise systems.

At First

American, helped scale Salesforce and a standardized sales model to 500 sellers across 30 states, led a $1M national sales transformation, and helped secure a $3.1M annual Agentforce investment. I turn business problems into scalable GTM workflows that improve adoption, ramp time, productivity, and execution.

Founder & Principal Consultant at PJM Revenue Systems (2026-05 – Present)

• Advise founders and growth leaders on CRM, sales process, reporting, enablement, workflow design, and practical AI.

Senior Business Analyst, AI Strategy & Enablement at First American Title (2025-10 – 2026-05)

• Helped define the Agentforce need and business case with Product, Sales, and leadership, supporting approval of a $3.1M annual investment; owned requirements and early test cases after approval.
• Translated frontline pain points into AI workflows; requirements supported five production use cases launched to 500 sellers in eight weeks, targeting 30%-40% productivity improvement.

Principal Sales Technology Trainer at First American Title (2021 – 2025)

• Led field execution of a $1M, nine-month national sales transformation across 500 sellers, 40 managers, 6 directors, and 30 states.
• Delivered roughly 30 live sessions and personally coached hundreds of sellers and dozens of leaders, helping reduce ramp from roughly six months to as little as one month.
• Built the Sales Technology Center into a national self-service Salesforce and enablement platform with 250,000+ visits; aligned Sales, Operations, Product, Data, BI, Training, and Technology around a common operating model.

Business Development Executive, Field Sales at First American Title (2019 – 2021)

• Managed a Portland sales territory across real estate, escrow, and title relationships; later brought that field experience into CRM, process, and enablement work.

Loan Officer at Low VA Rates (2015 – 2018)

• Closed more than $100M in residential loan volume.

Regional Sales Lead at Tesla / SolarCity (2013 – 2015)

• Coached sales teams and supported regional growth.

Sales Executive at Cox Communications (2010 – 2013)

• B2B sales, pipeline development, and account growth.

Sales Mentor at Dell Inc. (2003 – 2006)

• Sales, rep coaching, and team development.