Pramoda Mallik
Digital Marketing Specialist
Talent
Greater IndianapolisMember since August 11, 2026
Meta Ads (Facebook & Instagram)Google Ads (Search, Display, YouTube)Lead Generation & Conversion CampaignsRetargeting & Funnel StrategyFacebook Pixel & Conversion APIGoogle Analytics & Tag ManagerA/B Testing & Campaign OptimizationLanding Page OptimizationAudience & Competitor ResearchROI / ROAS ImprovementClient Communication & ReportingSEO / AEO / GEOFacebook Ads ManagerGoogle AdsGoogle AnalyticsGoogle Tag ManagerCanvaExcel & Reporting Tools
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Meta Ads (Facebook & Instagram)Google Ads (Search, Display, YouTube)Lead Generation & Conversion CampaignsRetargeting & Funnel StrategyFacebook Pixel & Conversion API
About
Performance-driven Digital Marketing Specialist with 6+ years of experience in Meta Ads (Facebook & Instagram) and Google Ads. Expert in creating, optimizing, and scaling paid campaigns to generate high-quality leads and improve ROI/ROAS. Skilled in conversion tracking, retargeting, and data-driven decision-making.
Experience
Digital Marketing Specialist - Addzet Advertising & Media Pvt. Ltd - Bhubaneswar
(2022-01)
- Managed and optimized Meta Ads & Google Ads campaigns for multiple clients
- Generated high-quality leads and improved conversion rates
- Set up Facebook Pixel, conversion tracking, and remarketing campaigns
- Improved campaign performance (CTR, CPC, ROAS)
- Conducted audience and competitor research
- Collaborated with creative and sales teams
- Prepared weekly and monthly performance reports
SEO Executive - Anyant Multitek Pvt. Ltd - Bhubaneswar
(2019-01 - 2022-12)
- Executed on-page and off-page SEO strategies
- Managed Google Ads campaigns for traffic and conversions
- Increased website visibility and rankings
- Performed keyword research and content optimization
Education
MBA - Marketing - BPUT (2018-01)
B.A - Economics - Utkal University (2015-01)
Skills
Digital Marketing Specialist
