Raimon Lazaro

Brand and team leader with 17+ years of experience driving campaign execution, cross-functional collaboration, and audience engagement. Proven success in developing high-impact stories, building high-performance cultures that empower individuals to grow, and leading initiatives into measurable outcomes by aligning stakeholders, optimizing budgets, and delivering campaigns that enhance visibility, loyalty, and professional growth.

Merchandising and retail executive with over 15 years of progressive leadership in the sporting goods industry, blending South European market expertise with global vision for brand growth. Proven record of delivering double-digit revenue gains through consumer-first sell-out strategies, cross-functional leadership, and channel-optimized assortments. Skilled at developing teams to craft impactful product and personal stories, driving performance across functions by empowering talent, fostering professional growth, and mentoring future leaders.

Certified the equivalency of a Bachelor of Science degree of Marketing from an accredited institution of higher education in the United States based on academics and professional experience.

Marketing & Market Research Universitat Oberta de Catalunya

Professional Diploma in International Trade Administration

Diploma in Commerce & Marketing