Rajeev Ranjan

Senior SEO professional with 13+ years of experience driving organic growth across technical SEO, international SEO, content strategy, and SEO-led acquisition for B2B and B2C businesses. Proven track record of scaling organic traffic, developing data-driven SEO strategies, and leading cross-functional initiatives across large-scale and international websites. Experienced in technical SEO, site architecture, structured data, search intent, content optimization, and SEO analytics, with a strong focus on AI Search, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), entity SEO, E-E-A-T, and LLM-driven search experiences.

SEO Product Manager - Patmypets

(2022-01)

• Generated INR 2M in revenue within 5 months, with 70% attributed to organic acquisition.
• Owned organic growth strategy, technical SEO, and AEO (Answer Engine Optimization) to improve visibility across traditional and AI-driven search experiences.
• Optimized content, structured data, entities, and search intent to strengthen SERP and AI-answer visibility.
• Built AI-assisted SEO workflows using Claude and generative AI tools for keyword research, content briefs, competitor analysis, content optimization, and SEO research.
• Automated repetitive SEO processes including content analysis, keyword clustering, metadata generation, internal-linking recommendations, and reporting, improving SEO execution efficiency.
• Developed search-led content strategies using search intent mapping, topic clusters, keyword clustering, content briefs, content audits, and internal-linking frameworks to improve organic visibility and conversions.

Head of SEO - Monster India | APAC | SEA

(2021-04 - 2022-01)

• Increased overall Monster traffic from 23M to 30M visits/month, delivering 130% growth in organic traffic and increasing organic user acquisition from 70K to 210K/month.
• Led international SEO strategy and technical SEO across India, APAC and SEA, covering 8+ markets including Singapore, Thailand, Malaysia, Philippines, Vietnam, Indonesia, Hong Kong and Gulf markets.
• Conducted and prioritized technical SEO audits covering crawlability, indexability, site architecture, URL architecture, XML sitemaps, robots.txt, internal linking and on-page SEO.
• Optimized structured data, schema markup and search-result enhancements to improve search visibility and eligibility for rich results.
• Led Core Web Vitals and page-performance optimization initiatives in collaboration with product and engineering teams.
• Managed international SEO and hreflang implementation across country and regional experiences to improve search engine understanding and market-specific visibility.
• Worked on JavaScript SEO and rendering/indexation issues, collaborating with development teams to ensure search engines could efficiently crawl and render critical content.
• Developed and prioritized SEO roadmaps based on organic growth opportunities, technical impact, business priorities and search performance.

SEO Manager - PolicyBazaar & Docprime

(2018-04 - 2021-03)

• Brought organic growth of 150% in overall segment at Policy Bazaar and also managed to increase visit to lead count by 190% when compared to 2019.
• Health Care, Insurance Tech & Fintech.
• Managed a team size of 5 people to 15 talent.

Marketing Senior Analyst – App Store - Accenture – (Google Client site)

(2017-01 - 2018-04)

• ASO For Apps Of Google Like YouTube, Drive and many more.
• App store keyword research & Strategy for app store monetization
• Setup an ASO strategy to optimize and improve app conversion rates
• Work with international stakeholders to gain insights and identify areas for improvement

Team Lead- SEO - PolicyBazaar

(2015-10 - 2017-01)

• Brought 300% growth in organic traffic in span of 8 month.
• Removed Google penalty from the website.
• Managed a team of 7 People.

SEO Analyst - Infiniti Research Pvt Ltd

(2015-01 - 2015-10)

• Brought 150% growth in session in 6 month by implementing on-page and technical seo for BusinessVibes.
• App Store optimization for BusinessVibes. Done ASO on app when it was least known in India.
• Brought 30% jump in session for Infiniti Research and operated in market research role.

SEO Analyst (Team Lead) - DotMappers

(2014-08 - 2015-01)

• Managed team size of 25 people.
• SEO training to fresher
• On-page and off page optimization and guidance
• Managing and reporting for 400 SEO projects
• Creating SEO Report dashboard for clients.

SEO Executive - FortuneSoft IT Innovation Pvt Ltd

(2013-05 - 2014-08)

• Analyzing search results via Google Analytics and Google Webmaster Tool.
• Link building Campaign for best SERP.

SEO Executive - MavenClickz Media Pvt Ltd

(2012-08 - 2013-04)

• Popularizing the website using Social Media Platforms like Facebook, Myspace, Twitter, LinkedIn, Google+, and YouTube etc.
• Coordinating and managing marketing campaigns on Facebook.
• Implementing strategies on social media and google ads campaign.

Certification - Digital Marketing Executive - Indian Institute of Management, Kashipur (2017 - 2018)

B.E - Biotechnology - Bapuji Institute of Engineering & Technology (2008 - 2012)

Intermediate - Science - Saryug College, Samastipur (2006 - 2008)

Higher Secondary - Central Public School, Samastipur (2004 - 2005)