Dasara Kushi

14 years building and ranking internet-scale products at PeekYou, a people-search platform with 100M+ records and millions of monthly users: 6 years of backend engineering, then 8 years owning technical SEO on the same platform.

I build what most teams split across roles: crawl/index systems, programmatic SEO architecture, and AI-citation-ready content systems.

Senior Software Engineer - Technical SEO and Platform - PeekYou - New York City

(2018-01)

Owned technical SEO and search-facing engineering for a people-search platform with 100M+ records and millions of monthly users.

• Architected a real-time resolution engine that synthesized live data into confidence-scored, structured results, with locality-aware intent matching.
• Built an LLM consensus layer: cross-validated live data into confidence-scored results, marked up with schema for engines.
• Programmatic SEO at scale: dominated the long tail of unique queries across millions of templated URLs via cardinality-aware canonical rules - 13M organic clicks, 301M impressions in 13 months; average rank improved from 19 to 11.
• Won the under-contested Image Search vertical with CDN-fronted, keyword-structured images on the brand domain - about 10% of total organic clicks.
• CTR experiments on monetized surfaces; crawl-budget management, log-file pipelines, and SEO release-gating in CI.

Software Engineer - PeekYou - New York City

(2012 - 2017-12)

Built backend systems powering search, data processing, and ingestion at hundreds-of-millions-of-records scale.

• Designed in-house distributed web crawlers for dynamic, hard-to-reach sources with per-source parser pipelines.
• Built a distributed job dispatcher handling millions of background tasks a day - the backbone for ingestion, image processing, and re-indexing.
• Designed and built internal and user-facing REST APIs powering search, data retrieval, and ingestion - serving millions of requests a day across 100M+ records.
• MongoDB/MySQL schema design, event-driven queues, and async pipelines.

SEO and Discoverability Consultant - Appraiso - Remote

(2025)

Pre-launch discoverability for an AI market-value iOS app across App Store, Google, and AI assistants. Built question-research-driven GEO content: natural-language query mapping (AlsoAsked, AnswerThePublic) and answer-first copy engineered to be the cited answer, plus ASO per vertical and a SoftwareApplication and FAQ schema baseline.

Independent iOS Developer - Style Finder

(2025)

Architected and engineered a consumer iOS app end to end - product, UX, and system design - with AI tools (Claude, Codex) handling the code. An evenings-and-weekends project to stay hands-on with the latest AI tooling.

Senior Web Developer / Team Leader - ARK IT - Tirana, Albania

(2006-01 - 2011-09)

Progressed from junior developer to team leader. Led successful delivery of a Swiss healthcare platform and a real-estate platform - architecture, PHP/MySQL, client communication.

M.Sc. - Computer Science - University of Tirana, Faculty of Natural Sciences