Senior Franchise Marketing Manager - GOLD'S GYM INTERNATIONAL - Dallas, TX
(2024-11 - 2025-12)
- Led franchise expansion marketing, brand-development initiatives, sponsorships, events, and external activations supporting franchise sales and lead generation.
- Built annual marketing plans and campaign calendars across paid media, creative deliverables, lead-management workflows, and event support.
- Managed FranConnect lead activity and partnered with Sales on prospect follow-up, campaign execution, and external marketing requests.
- Coordinated PR agencies, creative teams, vendors, partnerships, and paid media partners; managed budgets, invoices, ad negotiations, and approvals.
- Supported national initiatives including Gold's Gym Fitness Competition, 60th anniversary creative, and franchise development assets.
Franchise Marketing Manager - GOLD'S GYM INTERNATIONAL - Dallas, TX
(2022-08 - 2024-10)
- Produced campaign copy, newsletters, digital magazines, franchise updates, and marketing guidance through Constant Contact and internal channels.
- Managed franchise websites and local marketing assets while partnering with creative, operations, and franchise teams on digital, email, event, and social campaigns.
- Organized the annual national fitness competition, managing sponsors, vendors, activation marketing, registrations, schedules, on-site planning, and participant communications.
Content Creator and Brand Manager - TOMMY THE BERNESE - Dallas, TX
(2023-12)
- Built and manage @tommythebernese, a pet content brand with 60K+ followers across Instagram, Facebook, TikTok, and YouTube Shorts.
- Create, film, edit, publish, and optimize short-form content using CapCut and Adobe Creative Suite, balancing humor, storytelling, product integration, and trends.
- Negotiated and executed paid partnerships and UGC campaigns with brands including PetSmart, Purina, Stella & Chewy's, and Petfolk.
- Manage outreach, creative concepts, calendars, deliverables, revisions, usage discussions, whitelisting opportunities, and performance analysis.
Marketing Communication Specialist - SCHNEIDER ELECTRIC - Barcelona, Spain
(2019-10 - 2020-05)
- Created Marketo training materials, campaign guides, and demonstration resources for global marketing teams.
- Supported international marketing offices with campaign execution, documentation, digital communications, and cross-functional coordination.
