Reed Piernock

Design-oriented front-end developer with experience building custom websites and component libraries. Expert in HTML, CSS, and JavaScript, including React-ready and accessibility-first implementations.

Translated

Figma designs into modular, reusable front-end components and created CMS authoring experiences for non-technical editors. Comfortable owning end-to-end delivery in remote and cross-disciplinary teams, and shipping high-quality, reliable features that reduce tech debt and deliver measurable user impact.

Director of Web Strategy and Development at Rowan University (2024-10 – Present)

• Owned end-to-end delivery of a redesigned website by incorporating a modern design system (CSS/Sass, 11ty, Nunjucks) and rebuilding Cascade CMS that addressed non-compliant UI patterns and standardized UX, and delivered production-ready features on schedule in 10 months.
• Achieved Siteimprove accessibility scores between 75-95% 6 weeks ahead of the original ADA Title II deadline of April 24, 2026 to comply with WCAG 2.1 AA standards.
• Recruited and mentored a cross-functional team of engineering, operations, content, and product staff, instituting regular mentorship, 1:1 meetings, and code review practices, leading to 3 promotions and 6 new hires.
• Advised team members on maintaining a single source of truth for component guidelines by creating style guide documentation for UI/UX designers and content contributors that provided clear governance and supported consistency.
• Expanded web services workshops to include CMS training, accessibility fundamentals, and content strategy, conducting over 20 workshops for nearly 100 content contributors over one year.
• Conducted stakeholder demos to align technical solutions with design vision and brand guidelines, limiting revision cycles, incorporating feedback from senior leadership, and collaborating cross-functionally across the marketing division.
• Consulted with website ambassadors and content contributors to identify technical requirements and time estimates to direct development from user stories to code deployment.
• Initiated and sponsored cross-division impact teams and communities of practice to foster collaboration, intellectual curiosity, and professional development across the university.

Principal Web Developer at Georgetown University (2022-07 – 2024-10)

• Architected a production-grade design system and translated Figma designs into CSS/Sass and PHP/Twig, minimizing component duplication and standardizing UI/UX across static and WordPress sites.
• Produced ~15 shared components across ~50 WordPress blocks by implementing responsive and accessible front-end patterns that boosted UI reuse and enabled faster feature delivery by ~25%.
• Led internal 11ty + KSS-Node demos and component documentation, enabling cross-framework consistency and lowering designer-engineer handoff time by ~2 weeks while increasing component adoption.
• Deployed accessible patterns (keyboard/focus, live region announcements) and integrated automated accessibility tooling (Axe DevTools, Siteimprove) across core components, improving both UI/UX and SEO signals.
• Adopted trunk-based development with short-lived feature branches and introduced automated regression suites, increasing release velocity, mitigating rollback incidents, and limiting bugs reaching production by ~12%.
• Refined requirements with UI/UX, accessibility, and product to draft a cross-framework roadmap for front-end architecture and component governance, creating actionable user stories, guiding sprint execution, and alleviating technical debt by ~15%.

Interim Product Manager at Georgetown University (2022-01 – 2022-07)

• Introduced a goal-approach-outcome framework that bridged product requirements and engineering execution, shortening development cycle time by ~2 weeks and boosting sprint predictability across cross-functional teams.
• Integrated automated accessibility auditing to test against WCAG 2.1 AA success criteria and detect regressions early, raising Siteimprove accessibility scores to 89% across hundreds of sites and minimizing remediation cycles by ~60%.
• Evaluated user impact of public websites and internal WordPress CMS by utilizing analytics frameworks in collaboration with the analytics project manager, to guide product decisions and optimize engagement metrics.

Senior Front-End Developer at Georgetown University (2011-07 – 2022-01)

• Engineered accessible, responsive design with semantic front-end code for custom themes and blocks across nearly 500 WordPress sites over 5 years, elevating accessibility, delivering consistent UI/UX, and reducing maintenance overhead.
• Engineered a static site generator leveraging 11ty with Twig, Markdown, and HTML, published 4 streamlined websites, and generated over $9000 in server cost reduction.
• Designed and authored CMS documentation for content contributors, empowering editors and lowering content support requests and help tickets.
• Implemented trunk-based Git workflows and PR standards (GitHub), reducing average PR cycle time by ~25% and decreasing merge conflicts across teams.

Master of Arts (M.A.) in Communication, Culture & Technology – Georgetown University (2022)

Bachelor of Science (B.S.) in Digital Media & Web Technology – University of Maryland Global Campus (2017)