Ricardo Cortes

Hello there! I'm currently navigating the vibrant and ever-evolving world of marketing, a path I embarked on three months ago. What drives me in this field is not just the creativity and strategy involved, but also the opportunity to genuinely understand and engage with diverse audiences.

My professional background is quite varied. I spent a significant amount of time in private security, a role that demanded sharp attention to detail, quick thinking, and a strong sense of responsibility. This experience, especially during a period of corporate transition, equipped me with the ability to adapt quickly and remain calm under pressure.

Beyond security, I worked with the Allentown School District. This period was instrumental in broadening my perspective, teaching me the value of clear communication and the importance of catering to varied needs and backgrounds – skills that are proving invaluable in my current marketing role.

In my journey, I've learned to weave together the threads of vigilance from security and the communicative finesse from my time in education. As I delve deeper into the marketing world, I'm excited about applying these unique experiences to create strategies that are not just effective but also resonate on a deeper level with people.

1. May 2022 – Present: Digital Marketer, Consigliere Nomade, LLC, Bethlehem, PA
   • As a business owner, I've developed foundational skills in SEO, SEM, and social media marketing. My role involves content creation, email marketing, analyzing digital campaign data, and managing basic PPC campaigns. I focus on enhancing brand presence and staying updated with digital marketing trends and technologies.
2. September 2017 – 2021: Property Preservation, JRP Property Preservation, INC, Bethlehem, PA
   • Co-owned and managed property preservation for REO properties. Specialized in securing, maintaining, and preparing foreclosed properties for resale. My responsibilities included safety measures, maintenance, inspections, utility management, and compliance with local regulations, ensuring efficient property value preservation and neighborhood integrity.
3. September 2015 – 2017: Security Officer, Allentown City School District, Allentown, PA
   • Responsible for securing premises and personnel, patrolling, monitoring surveillance, inspecting facilities, and controlling traffic. Ensured safety and compliance with legal requirements, maintained school stability, and handled reporting and documentation duties.
4. August 2007 - June 2013: Operations Manager, Eye In the Sky, LLC, Whitehall, PA
   • Progressed from enforcement officer to site supervisor, culminating in the role of Operations Manager (Assistant Chief). Managed multiple security teams for different clients, oversaw daily operations, client relations, and scheduling, also contributed to the company's growth.

Technical Education in Computer Networking

• Last formal education at age 20 in a technical school specializing in Computer Networking.
• Acquired foundational knowledge in networking principles and technology applications.

• As a business owner, I honed my expertise in digital marketing realms including SEO, SEM, and social media marketing.
• Responsible for creating engaging content, executing email marketing strategies, analyzing digital campaign data, and managing basic PPC campaigns.
• Focused on enhancing brand presence and keeping abreast of current digital marketing trends and technologies.

• Co-owned and managed property preservation operations for REO properties.
• Specialized in securing, maintaining, and preparing foreclosed properties for resale.
• Key responsibilities included ensuring safety, conducting regular inspections, managing utilities, and compliance with local regulations to maintain property value and uphold neighborhood standards.

• Entrusted with securing premises and personnel at the school district.
• Duties included patrolling, surveillance monitoring, facilities inspection, and traffic control.
• Ensured overall safety and compliance with legal requirements, maintained school stability, and managed reporting and documentation.

• Progressed through various roles, from enforcement officer to site supervisor, ultimately serving as the Operations Manager (Assistant Chief).
• Managed multiple security teams, oversaw daily operations, maintained client relations, and handled scheduling.
• Instrumental in contributing to the company's growth and operational efficiency.