Ricardo Gutierrez Olguín

Bilingual (Spanish-English) content strategist and digital journalist with 15+ years of experience creating high-performing, SEO-driven content across entertainment, sports, and news verticals. Proven track record of producing engaging, high-traffic articles, optimizing content for search engines, and adapting stories for diverse audiences. Expert in audience growth strategies, keyword optimization, and data-driven editorial decisions.

Extensive experience working with major media brands including US Weekly, NBC/Telemundo, Yahoo, and AARP.

Editorial Web Producer at US Weekly (2024-07 – 2026-04)

• Create high-engagement entertainment and celebrity news content optimized for SEO and audience growth.
• Adapt and localize trending stories for Spanish-speaking audiences.
• Consistently deliver fast, accurate, and compelling content under tight deadlines.
• Leverage analytics tools to identify trending topics and maximize traffic.

Bilingual Web Editor & SEO Specialist at AARP (2021-01 – 2023-12)

• Led SEO optimization strategies that increased organic traffic by 30%.
• Edited and optimized Spanish-language content for search visibility and readability.
• Managed large-scale content migration ensuring SEO integrity.
• Collaborated with cross-functional teams to improve digital performance.

News Writer at Telemundo / NBCUniversal (2020-01 – 2022-12)

• Wrote scripts for national nightly newscast with high accuracy and speed.
• Translated complex stories into clear, engaging broadcast content.
• Maintained editorial standards in a fast-paced newsroom environment.

Digital Content Producer / Journalist at Yahoo (2017-01 – 2020-12)

• Produced SEO-driven sports and news content for Hispanic audiences.
• Increased engagement through trend-based storytelling and keyword strategies.
• Covered breaking news and in-depth features.

Sports Programming Manager at NBC/Telemundo (2014-01 – 2016-12)

• Managed marketing and promotional strategies for sports programming.
• Developed press campaigns and media communications.
• Coordinated cross-platform content initiatives.

Bilingual SEO Editor at Smart Plastic Surgery (2024-01)

Marketing Specialist at WorldRemit (2021-01)

B.A. in Journalism & Communications – UNAM

Postgraduate in Spanish Sociolinguistics – UNAM