Marketing leader within Fast Moving Consumer Goods (FMCG) categories
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Marketing leader with collaborative general management approach and proven record of leading iconic brands, building strong business foundations, and driving strategic planning / transformation. Passion for coaching team leaders, motivating cross functional alignment, and creating vision carriers of integrity, excellence and growth.
BIMBO BAKERIES USA (BBU), part of Grupo Bimbo, Mexico
Senior Director Marketing, Entenmann’s, Little Bites, Bimbo
Leader of Sweet Baked Goods brand teams, including company flagship brand, responsible for $1.5B portfolio across all channels of DSD commerce. Strategic focus on profitability, cost control, and operational effectiveness, while also driving consumer Snacking relevance and penetration of core households.
Team Lead, Marketing Center of Excellence (All Brands)
Chosen to create, implement, and lead a new Marketing shared-service model designed to bring specialization around key brand functions (Product Innovation, Shopper/Omni Marketing, Consumer Insight utilization). Initial success proved concept which later expanded to include internal Media and Omni support and planning teams.
Senior Director of Marketing, Breakfast Category
Oroweat Premium Bread, Sandwich Thins, Organics \
Promoted to category leadership, directing $1B+ brand teams with the strategic goal of driving household growth and brand relevance on challenged businesses with new competitive players and aging consumer base. Focused on addressing consumer trends with acceleration of portfolio innovation and expansion of new media campaigns.
Trade Marketing (RGM), Director of Marketing Strategy (All Brands)
Selected to be a founding leader within newly formed Trade/RGM team, designing the strategic blueprint and compliance of new Pricing Guardrail Processes across Brands, Business Units, and National Customer Teams to drive change adoption and impact sales, share, and profit through realization optimization and channel growth.
Marketing Director, English Muffins, Swirl Bread
Directed national strategic marketing plans generating historic growth (+7% CAGR) and establishing Thomas’ as a $1B brand leader in the Breakfast category. Focused efforts on driving penetration, distribution, presence, and expanding consumption of product segments and eating occasions.
Business Development / Marketing Director, Entenmann’s
Joined leadership team which revitalized the historic Entenmann’s brand to long term profitability while specifically owning the transformation of Snacking portfolio (Donuts, Little Bites, Cookies) to expand all-family consumption through on-the-go formats and to build distribution within emerging Club and Mass channels.
Rutgers College / Rutgers University School of Business - BS Marketing
