Ryan Parr

I’m a CRM, Lifecycle Marketing, and Retention Strategy leader with 15+ years of experience driving engagement, loyalty, and long-term customer value for global brands. My career blends customer journey design, lifecycle automation, data-driven segmentation, and value-based retention strategy — with a strong track record of improving engagement, reducing churn, and maximizing customer LTV.

I’ve built and led programs across high-volume digital environments, including developing PokerStars’ first VIP program and overseeing CRM automation and global rollout initiatives at Essity using Dynamics 365 and ClickDimensions. I combine analytical thinking with hands-on execution, turning customer data into personalized, high-impact lifecycle experiences.

I’m passionate about helping brands unlock real customer value — through smarter communication, better segmentation, thoughtful automation, and experiences that keep customers engaged for the long haul. I’m currently focused on roles and consulting opportunities in CRM, retention, lifecycle strategy, loyalty, marketing automation, and digital customer engagement.

I am a CRM, Retention, and Lifecycle Marketing strategist with 15+ years of experience building customer engagement programs, optimizing lifecycle performance, and driving long-term customer value for global brands in gaming, consumer products, and digital marketing.

I specialize in designing and scaling end-to-end customer journeys, segmentation frameworks, and automated lifecycle programs that increase activation, retention, reactivation, and loyalty. My work spans CRM architecture, data-driven personalization, channel automation, and multivariate testing, always focused on measurable improvements in customer value and engagement.

At PokerStars, I developed and led the company’s first VIP and retention program, creating lifecycle structures, customer value models, and personalized reward experiences for millions of global users. At Essity, I managed CRM automation and global rollout initiatives across North America, LATAM, and EMEA using Dynamics 365 and ClickDimensions, building multi-market automation, lead management flows, and integrated webinar and nurture programs.

I bring a mix of strategic leadership and hands-on execution — working across analytics, segmentation, automation platforms, and multichannel engagement (email, SMS, web, app). I excel at turning customer insights into thoughtful lifecycle design, operational processes, and campaigns that drive measurable business value.

James Madison University - Harrisonburg, VA B.B.A. 3.42GPA (Cum Laude)

Majors - Marketing Information Systems, Marketing, and Economics

Minor - IT

Honor Fraternity Vice-President; Fraternity Treasurer