Riley Manzke

Social Media Manager who thrives in creating content that stops the scroll.

Social Media Manager - Freelance at Favorite Day Social Club (2023-09 – Present)

• Built and managed multiple brand accounts from scratch, handling strategy, content, branding, and client communication independently.
• Launched Benny Be Good Juice, creating its brand identity and online presence, while growing it to 1,200 followers and driving community engagement through 10+ wellness events.
• Scaled client engagement, including a coffee shop account with 117% follower growth in the first month, and drove viral content across Instagram and TikTok.

Social Media Manager at Blank Creative Agency (2024-08 – 2025-12)

• Managed 5+ real estate client accounts with up to 120K+ followers, creating content plans, calendars, and posts that reached up to 1M views and added 1,500+ followers.
• Initiated, negotiated, and closed collaborations with high-profile Chicago brands, including Tribune Tower and a yacht brokerage, driving partnerships and brand visibility.
• Oversaw content production, client communications, and posting across Instagram, TikTok, and LinkedIn, growing Tribune Tower's TikTok to 2,997 followers and 58.4K likes.

Content Coordinator at Luxury Living Chicago (2023-04 – 2023-09)

• Filmed, edited, and posted content for 9 real estate brands across Chicago, including Wolf Point East, JLL, Sterling Bay, and new developments like The Dylan Chicago.
• Produced social content generating 125K+ views and 7K+ likes, expanding audience reach and engagement.
• Launched and managed accounts for new developments, elevating brand visibility in the Chicago market.

Bachelor's Degree in Public Relations – Illinois State University (2018 – 2023)