Art Director
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I am an art director with 20+ years of experience in traditional and digital applications. I have experienced roles in graphic design, art direction, photography direction, video direction and creative direction.
Leading, managing the Prosupps, USA creative team, while designing as well. I provided creative direction, input and critiques for all customer experience touch points such as packaging and labeling, in-store graphics, distributor promotions and displays, social media assets - IG stories and posts and video content, 3D renders, product and lifestyle photography for a global network for distributors, sponsored athletes, affiliates and followers.
I provided creative direction and design of The Original Arizona Jean Company brand for JCPenney as an add-on business category for Young Men's which grew to include the Junior's, Children's and Home divisions also. The business reached billion-dollar brand status as a stand-alone private brand.
I led creative for the AdvoCare corporate digital team in enhancing their digital presence through curated imagery and a consistent formatting and messaging and developing their template library.
Prosupps, USA. Sr. - Design Lead
01/2020 - 12/2022
Sally Beauty Holdings - Director Visual Merchandising & Store Design
01/2019 - 12/2019
Fossil Group, Inc. - Sr. Graphic Designer
05/2014 - 01/2017
JCPenney - Sr. Art Director
09/2007 - 11/2011
