Rosa Larios

Experienced product marketing professional with 9+ years leading brand strategy, product launches, and customer acquisition across health and wellness industries. Skilled at developing and executing cross-functional campaigns that drive growth, retention, and brand trust. Living with Type 1 diabetes and working as a Diabetes Health Coach, I bring firsthand experience with insulin pumps and CGMs, cultural fluency, and deep empathy, enabling me to connect authentically with patients, caregivers, and stakeholders.

Excel in effectively presenting and communicating with executives and diverse stakeholders, and recognized for turning data and consumer insights into actionable strategies that resonate across global markets.

With 9+ years in product marketing and brand management, I specialize in launching and commercializing products, developing integrated campaigns, and driving brand growth in the health and wellness space. I bring extensive hands-on experience in diabetes care as both a Type 1 diabetic and certified Diabetes Health Coach, providing patient education, product training, and empathetic support to individuals and caregivers. A strong cross-functional leader, I have partnered with R&D, regulatory, sales, digital marketing, and creative teams to deliver 360° marketing activations and compliant campaigns.

Known for turning consumer insights and analytics into actionable strategies, I excel in presenting to and influencing executives, stakeholders, and diverse audiences in English, Spanish, and French. I am also experienced in mentorship and team leadership, guiding colleagues to ensure high performance and alignment with business goals.

Bachelor of Arts in Sociology/Administrative Studies: Marketing and French Literature