Assistant Director, Communications at University of Maryland Global Campus Alumni Association (2025-03 – 2026-03)
- Led email communications for campaigns reaching more than 200,000 alumni, overseeing copy editing, content selection, list management, scheduling, and reporting.
- Analyzed monthly email results, including open rates, click rates, conversions, and engagement, and used the findings to improve future campaigns.
- Managed communications campaigns for Giving Day, Global Give for National Volunteer Month, Homecoming, and other organization-wide initiatives, coordinating timelines, approvals, and stakeholders.
- Supervised a team member responsible for graphic design, social media, and fundraising communications, reviewing materials for brand and editorial standards.
- Planned editorial strategy and content for monthly Alumni and quarterly Career newsletters.
- Helped plan, run, and maintain alumni.umgc.edu, keeping content accurate, current, and aligned with organizational standards.
- Advised departments on communications practices and project requests, and created and maintained standard operating procedures.
Digital Communications Specialist at NC State Alumni Engagement and Annual Giving (2019-09 – 2025-03)
- Created and executed targeted email campaigns for Annual Giving, Day of Giving, Red and White Week, and other initiatives, raising open rates from 19% in 2019 to 47% in 2024.
- Maintained production calendars and cross-departmental intake processes to coordinate communications campaigns across the university.
- Partnered with internal stakeholders and university partners to coordinate messaging across web, email, social media, and digital advertising.
- Analyzed email and website performance, reporting on open rates, click rates, audience behavior, and conversions to inform strategy.
- Managed content strategy and updates for alumni.ncsu.edu, developing new pages, adding news and articles, reviewing existing content, and drafting copy.
- Trained team members on digital communications practices and kept content consistent with NC State brand and editorial standards.
Communications Manager at NC Department of Health and Human Services (2014-05 – 2019-09)
- Developed news and feature content, press releases, fact sheets, talking points, and advisories for media distribution, following AP style.
- Managed media inquiries and coordinated interviews between reporters and department staff.
- Wrote, edited, proofread, and published public-facing communications for the department website, keeping information accurate, timely, and accessible.
- Used social media to increase online visibility and audience engagement.
- Helped plan communications for public events and campaigns.
Communications Specialist at Blue Cross Blue Shield of NC (2013-10 – 2014-03)
- Developed communications to strengthen brand visibility with internal and external audiences.
- Provided communications counsel aligned with project objectives and organizational messaging.
- Edited and proofread client articles for grammar, style, clarity, and consistent messaging.
Communications Roles at Wachovia and Wells Fargo (2006-01 – 2011-01)
