Summer Stephens

Marketing professional with 6+ years of experience in social media marketing and management, social media content creation, content editing, campaign launches, and campaign optimizations. MBA is in progress and possesses a B.S. in Marketing with an expertise in marketing analytics. Excellent communication skills for outreach and ensuring strong brand presence. Excited to learn from a high-performing and successful team.

2021-Present

Stalgia - Director of Marketing

• Post about our products/services online (e.g. social media and forums)

  Create, share and respond to online reviews

• Thoroughly understand our products and services to inform potential customers
• Use word-of-mouth marketing techniques, like referring our company to friends Monitor online comments and respond or forward to the Marketing departments
• Provide feedback to the Marketing and Product departments regarding customers' requests
• Hires and trains departmental staff including web designers, copywriters, and other staff involved in online marketing campaigns.
• Organizes and oversees the schedules and workload of departmental staff.
• Conducts performance evaluations that are timely and constructive.
• Handles discipline and termination of employees as needed and in accordance with company policy.
• Analyzes existing website traffic and internet activity related to the company and products.
• Maintains current knowledge of trends and developments in online marketing.
• Assists with budget preparation for marketing department.
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.

  Reports campaign results to management, addressing any recommended improvements, questions or concerns.

• Ensures projects are completed on time and on budget.
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects
• Maintains current knowledge of online marketing opportunities and trends, web analytics and SEO techniques.
• Assists with development and strategies of the organizations website to ensure its efficiency and efficacy.

University of Maryland GC

Masters degree in progress