Samiksha Singh

Salesforce Product Owner and Senior Business Analyst with 10+ years of experience leading CRM and digital transformation initiatives across Agile environments. Experienced in backlog ownership, stakeholder facilitation, requirements discovery, MVP definition, Sprint Planning, UAT, and cross-functional delivery. Proven ability to translate complex business challenges into actionable Epics and User Stories while partnering with engineering teams to deliver customer-focused Salesforce solutions.

Passionate about building products that create measurable business value through collaboration, continuous improvement, and user-centered design.

Associate Manager - Lead Business Analyst – Enterprise Platform Transformation - ACCENTURE SOLUTIONS PVT. LTD. - Remote/Hybrid

(2020-05)

• Led requirement elicitation workshops and discovery sessions with business stakeholders, Product Owners, solution architects, UX designers, developers, QA teams, and vendors to gather, analyze, and document functional and non-functional requirements for enterprise Salesforce POS transformation initiatives supporting wireless, broadband, and protection products.
• Analyzed complex business processes and translated business needs into detailed user stories, use cases, acceptance criteria, business rules, and functional specifications, ensuring alignment between business objectives and technical implementation.
• Owned and continuously refined the product backlog spanning Salesforce features and MuleSoft integration capabilities, ensuring alignment with business priorities and release objectives.
• Collaborated with cross-functional teams to document current-state and future-state business processes, identify process improvement opportunities, define solution impacts, and capture system integration dependencies across multiple enterprise applications.
• Owned and prioritized the Agile product backlog by refining requirements, managing change requests, facilitating backlog grooming sessions, and supporting sprint planning to ensure delivery of high-value business capabilities.
• Partnered with engineering, architecture, UX, QA, and business teams throughout the SDLC to clarify requirements, resolve functional issues, support design decisions, and maintain end-to-end requirements traceability.
• Supported System Integration Testing (SIT) and User Acceptance Testing (UAT) by reviewing business scenarios, validating acceptance criteria, assisting with defect triage, clarifying functional requirements, and ensuring successful business sign-off.
• Leveraged customer journey analytics and operational data to identify process gaps, recommend solution enhancements, validate business outcomes, and support continuous improvement initiatives across digital ordering journeys.
• Coordinated cross-functional dependencies during PI Planning, sprint execution, and release activities while proactively identifying delivery risks, tracking action items, and ensuring alignment across multiple Agile teams.
• Partnered with stakeholders to implement pricing, discounting, and customer ordering enhancements that generated over $16M in annual revenue while improving operational efficiency and customer experience.
• Supported the successful launch of new insurance product offerings by documenting business requirements, coordinating cross-functional implementation activities, validating business readiness, and contributing to initiatives that generated $24M in incremental revenue.
• Mentored junior Business Analysts on requirements elicitation techniques, user story writing, stakeholder management, Agile best practices, and business process documentation, improving overall team capability and delivery quality.

Lead Business Analyst - ACCENTURE SOLUTIONS PVT. LTD.

(2018-12 - 2020-04)

• Strategic Change: Managed large-scale regulatory and financial change initiatives, translating complex mandates into actionable delivery requirements for a Tier-1 banking client.
• Risk & Governance: Owned governance deliverables (GDPR) and RAID logs, ensuring audit readiness and providing transparency into delivery status for senior leadership.
• Led workshops, stakeholder interviews, and detailed documentation for complex finance, risk, and compliance initiatives, translating regulatory mandates into actionable delivery requirements.

Senior Associate Consultant - INFOSYS LIMITED

(2015-09 - 2018-12)

• Process Redesign: Redesigned CRM processes across Service and Order Management, significantly improving operational efficiency and customer-centric journeys.
• Agile Leadership: Served as an Iteration Manager and Business Analyst for a Tier-1 Australian telecom client, supporting enterprise-scale CRM and order management platforms.
• Identified legacy system pain points and partnered with UX teams to design streamlined, customer-centric journeys.
• Led iteration planning, backlog prioritization, capacity forecasting, and sprint execution using Agile methodologies, ensuring predictable and on-time delivery across releases.
• Designed and delivered Mobile, Internet, and bundled telecom order journeys, including revise, modify, and cancel flows, supporting complex customer lifecycle scenarios.
• Authored detailed user stories and functional walkthroughs, enabling smooth development execution and timely stakeholder review and sign-off.

MBA - Marketing & Finance

B.Tech - Electronics & Instrumentation Engineering