Director of Sales & Venue Operations - Fete the Venue - Costa Mesa, CA
(2018-08 - 2026-07)
Led all sales, business development, venue operations, facility management, and strategy for a premier Orange County event venue.
- Created sales systems, operating procedures, contracts, pricing structures, and client workflows from the ground up.
- Developed pricing models and revenue strategies that maximized profitability while remaining competitive in the Orange County market.
- Identified and expanded into untapped markets, including South Asian weddings and cultural celebrations, generating new revenue.
- Developed strategic partnerships and coordinated venue showcases and client open houses to increase visibility and drive new business.
- Managed full client lifecycle from lead generation and site tours through negotiation, planning, execution, and post-event follow-up.
- Developed website content and social media marketing initiatives that generated new business and strengthened the brand.
- Created proposals, BEOs, production schedules, floor plans, and event timelines to ensure flawless event execution.
- Managed venue systems: contract and event software, HVAC, maintenance, vendor relationships, contract scheduling, cleaning, powers, and facility upkeep.
- Implemented operational systems and organizational processes improving efficiency, consistency, and client satisfaction.
- Drafted and implemented contract language, policies, and alcohol inventory controls ensuring clarity, compliance, and risk mitigation.
Event Sales Manager & Corporate Meeting Specialist - Hyatt Regency Newport Beach - Newport Beach, CA
(2013-04 - 2018-08)
- Generated new business through consultative sales and managed events from inquiry through execution.
- Managed corporate accounts, meeting space, guestrooms, banquet food & beverage, and hotel services.
- Prepared BEOs and coordinated hotel departments to ensure seamless execution.
- Conducted site inspections and cultivated long-term client relationships.
Group Sales Manager / Senior Event Sales & Convention Services Manager - Hyatt Santa Barbara / Hotel Mar Monte - Santa Barbara, CA
(2008-03 - 2013-04)
- Exceeded sales and revenue goals through strategic account management.
- Prepared forecasting reports, pace reports, and revenue analysis.
- Partnered with culinary and operations teams to execute high-quality events.
- Developed proposals, budgets, and client presentations.
Corporate Floor Coordinator (Internship) - Newport Beach Marriott Hotel & Spa - Newport Beach, CA
(2007-06 - 2007-12)
- Served as the on-site liaison for corporate meetings and conferences.
- Coordinated client requests with hotel operations to ensure exceptional guest experiences.
