Core Strengths
Market Research & Consumer Behavior – Business Analytics – Category Management – Sales Strategy Optimization – Forecasting & Planning – Technical Transformation – KPI Development & Tracking – Database Management – Cross Team Collaboration
Technical Skills: MS Excel, MS Word, MS PowerPoint, MS Outlook, Acrobat, MicroStrategy, JDA/ProSpace, Nielsen
Professional Overview
Category Consultant, RNDC – Sep 2018 – May 2024
- Provided retailer and market-specific solutions using Nielsen data, analyzing data from sources such as syndicated data, in-store scanning and retailer point-of-sale.
- Enhanced the customer experience by delivering regular reports to internal and external customers and making recommendations for assortment and set building to retail and supplier partners.
- Recommended improvements for shelf merchandising and item placement to improve the user experience.
- Wrote planograms in JDA/ProSpace for various CPG store types including Grocery, Drug, Independent Package, and Convenience.
Sales Business Analyst, RNDC – Sep 2016 – Sep 2018
- Drove effective business development by managing successful business workflows, generating standards of operations and reports, developing technology solutions and facilitating recordkeeping.
- Increased transparency within the organization by maintaining and updating reports on sales and distribution incentive programs and building and distributing MicroStrategy reports, both recurring and one-off.
- Delivered positive customer service, supporting internal customers with reports and data for meetings with retailers and suppliers.
- Enhanced sales by identifying sales opportunities through analysis of categories, trends, pricing, etc.
Wine & Spirits Sales Representative, RNDC – Nov 2008 – Sep 2016
- Managed sales goals, inventory oversight, and merchandising in both the Chain and General Market divisions.
- Provided exceptional customer experiences, building and maintaining relationships with key clients and decision-makers to drive business objectives.
- Increased sales and revenue growth by managing high-profile accounts and working collaboratively on a team to meet and exceed individual and team goals.
- Supported team success by multitasking, building team morale, boosting client relationships and executing key strategies.
- Implemented, maintained, set and reset grocery, independent package and convenience shelf sets for ease of customer use.
WSET Level II Certified – SPIRITS
Certified Professional Category Analyst
