Sales & Marketing Director
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Marketing leader with 17+ years of experience in the powersports, automotive, and performance industries, specializing in brand growth, product launches, and multi-channel strategies. Proven ability to drive revenue and market influence across a variety of sectors including street bikes, off-road, snowmobiles, marine, and automotive.
I bring a hands-on, results-driven approach to building distributor relationships, creating go-to-market strategies, and aligning brand identity with real-world consumer engagement, experience that translates seamlessly to the beverage and craft beer industry.
In addition to my marketing background, I’ve led business development efforts, managed distributor relationships, and driven product visibility through retail, events, and media. I’ve also collaborated with cross-functional teams on sales strategy, campaign execution, and partner training to ensure consistent brand performance and growth across competitive markets.
I hold an Associate’s Degree in Business Administration from Irvine Valley College, along with certifications in Google Ads and Meta/Facebook Blueprint, giving me a strong foundation in both traditional business principles and modern digital marketing strategies.
