Sebastiaan Jooste

AI-driven SEO and SaaS executive with 20+ years of experience leading enterprise growth through technical SEO, generative search optimization (GEO), AEO strategy, and AI-powered automation. Proven leader in scaling ARR, aligning Product–Engineering–Marketing teams, and operationalizing data-driven frameworks (OKRs, KPIs, QBRs) to improve organic acquisition, retention, and revenue performance.

Expert in enterprise SEO architecture, LLM optimization, structured data frameworks, search intent modeling, and scalable AI content systems. Trusted executive partner known for building high-performance global teams and transforming search innovation into measurable business outcomes.

AI-driven SEO and SaaS executive with 20+ years of experience leading enterprise growth across search, technology, and revenue operations.

I currently serve as COO of an AI-powered SEO SaaS platform, where I drive global operations, cross-functional alignment (Product, Engineering, Sales, Marketing), and ARR growth through AI-driven SEO, Generative Engine Optimization (GEO), and automation frameworks. I specialize in enterprise SEO architecture, LLM optimization, structured data, and scalable AI content systems.

My background includes executive leadership in AI-powered SEO sales and customer success, global enterprise account management, GTM strategy, and revenue scaling. I've also co-founded and scaled consulting ventures, led digital acquisition strategies, and worked as a university lecturer in branding and design strategy.

Overall, my experience combines:

• Enterprise & technical SEO leadership
• AI and generative search strategy
• SaaS growth and ARR scaling
• Executive operations & RevOps
• Cross-functional global team leadership
• Data-driven performance optimization

I'm positioned at the intersection of AI, search innovation, and revenue growth.

My most relevant education reflects a strong foundation in digital marketing, analytics, and technology aligned with AI-driven SEO and SaaS leadership.

Formal Education

• Associate of Science – Vaal University of Technology

Key Certifications & Professional Development

• Digital Media & Marketing Strategies – University of Illinois
• Google Analytics (GA4) Certification – Google
• Google Ads Display Certification – Google
• Fundamentals of Digital Marketing – Google
• Web Development – freeCodeCamp
• Oil & Gas Management – Thunderbird School of Global Management

My education combines formal academic training with advanced certifications in digital marketing, analytics, web development, and business management—directly supporting my expertise in AI-driven SEO, enterprise SaaS growth, and data-driven strategy.