Arti

SEO Strategist with 5+ years of experience developing and executing SEO strategies across multiple client and SaaS sites, growing organic traffic by up to 100% and scaling qualified leads from 0 to 70 within 10 months. Strong command of Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Moz for performance tracking, keyword research, and competitive analysis. Hands-on experience with Local SEO (Google Business Profile, map-pack visibility), content optimization, white-hat backlink acquisition (domain authority +3 points), and CRO/KPI monitoring.

Early adopter of AEO and AI-driven search optimization (GEO/AEO content, JSON-LD schema). Primary CMS experience on WordPress (Yoast, Rank Math), with working knowledge of HTML/CSS and adaptability across Shopify, Laravel, and MERN-based sites. Stays current on algorithm updates and search trends to continuously refine strategy, and integrates social media into SEO campaigns to drive traffic and brand awareness.

Digital Marketer / SEO Specialist at Alphabit Infoway (2025-08 – Present)

• Lead end-to-end SEO strategy for a SaaS/AI product portfolio, improving organic visibility, keyword rankings, and organic traffic for core target search terms.
• Create and coordinate paid social campaigns on Meta Ads (lead-generation, awareness, and prospecting), managing scheduling, audience targeting, and budget across 4 concurrent campaigns (209,582 impressions; 46 leads).
• Create SEO-optimized, AI-friendly (GEO/AEO) content and JSON-LD schema markup, improving indexing speed and rich-result eligibility.
• Train and mentor 4 junior digital marketers on SEO, content optimization, and campaign management, reducing onboarding time for new hires.

SEO Analyst at Actowiz Solutions (2024-10 – 2025-08)

• Led and mentored a team of 5 SEO executives managing international client campaigns and content calendars.
• Achieved 100% organic traffic growth and grew qualified leads from 0 to 70 within 10 months through end-to-end technical and content SEO strategy.
• Ran technical, on-page, and competitor audits; prepared and presented monthly performance reports using GA4, GSC, Ahrefs, and SEMrush.

SEO Executive at Blurbpoint Media Pvt. Ltd. (2023-10 – 2024-09)

• Managed SEO and content optimization for 10+ UK and Canada client websites (healthcare, plumbing, gardening, local services), delivering 40%–80% organic traffic growth.
• Improved domain authority by 3 points through white-hat link building; optimized meta tags, heading structure, and internal linking.
• Managed and optimized Google Business Profile listings for local map-pack visibility across multiple service areas.

Digital Marketing & SEO Specialist (Freelance) at Freelancer (2023-01 – 2023-11)

• Planned and ran a multi-phase Meta Ads campaign for AAA Auto Care, scaling single-campaign reach from 197,803 to 419,983 users (630K+ combined impressions).
• Managed social media content, posting, and engagement, plus Google Business Profile and Meta Ads, for a homeopathy clinic and ecommerce/travel clients — generating a steady flow of qualified leads.

SEO Executive at Zero Two Solutions (2022-01 – 2022-12)

• Managed on-page, off-page, technical, and local SEO for service-based clients, including Google Business Profile setup, local citations, and NAP consistency.
• Ran technical audits (crawlability, indexing, site speed, mobile-friendliness) and delivered monthly performance reports with actionable recommendations.

Advanced Digital Marketing – ASDM (2023 – 2023)

M.Com – IGNOU (2021 – 2021)

B.Com in Accounts & Finance – Mumbai University