Sebastian Postel

Results-driven commercial executive with 15+ years of experience accelerating revenue growth, expanding domestic and international markets, and building high-performing sales organizations across foodservice, specialty ingredients, CPG, and distribution. Proven record of scaling regional revenue from $5M to $22M, increasing international market share by 35%, and delivering double-digit business growth. Combines strategic commercial leadership with deep industry relationships, distributor development expertise, and culinary market knowledge.

Fluent in English and Spanish, with proficiency in Portuguese.

International Business Development Director — U.S., LATAM & Caribbean at BOAR'S HEAD BRAND (2025 – Present)

• Increased Latin American market share by 35% across priority markets including Guatemala, El Salvador, Costa Rica, Panama, and Trinidad.
• Secured 75 new foodservice and retail accounts, generating a pipeline of approximately $17M in projected revenue (not booked sales).
• Directed distributor selection, joint business planning, market feasibility, pricing, import readiness, and launch execution across export markets.
• Led a four-person commercial team, setting KPIs and aligning sales activity with growth, share, and margin objectives.
• Expanded market opportunities for specialty deli products, condiments, and hummus across retail and foodservice.

Sales Director, International Business at LEPRINO FOODS (2023 – 2025)

• Increased international business 22%, with $11M in new sales reported by the end of tenure.
• Managed six direct reports in international markets and executive relationships with major customers and distributor networks.
• Helped execute market-specific go-to-market plans and volume objectives, coordinating operations, R&D, finance, and supply chain.

Senior Regional Sales Manager — Southeast U.S., Mexico & Caribbean at VALRHONA / SAVENCIA GROUP (2017 – 2023)

• Scaled regional revenue from approximately $5M to $22M through geographic expansion, distributor partnerships, and account development.
• Expanded responsibility from Florida to nine Southeastern states and Caribbean markets; developed premium hospitality, cruise, resort, and culinary accounts.
• Diversified sales beyond chocolate into butter sheets, fruit purées, vanilla, retail chocolates, and Sosa culinary ingredients.
• Built channel partnerships with Chef’s Warehouse, Cheney Brothers, PFG, and GFI; supported Norohy Vanilla and Republica del Cacao brand development.

Senior Sales Manager — Southeast Region, Central America & Caribbean at SUPERIOR FARMS (2012 – 2017)

• Delivered $13.5M in regional team sales and expanded commercial volume 47% over four years.
• Managed five sales professionals and brokers across nine Southeastern states, Central America, and the Caribbean.
• Developed broadline and retail relationships including Sysco, Gordon Food Service, Publix, Kroger, and Whole Foods. Managed pricing and margin challenges in volatile protein markets.

Regional Manager — South Florida at GORDON FOOD SERVICE (GFS) (2008 – 2012)

• Generated $4.2M in annual territory sales at average gross margins above 17%; managed promotional budgets, receivables, and account performance.
• Received Steak N’ Beans Award for protein sales performance.

Leadership and Management Certificate – The Wharton School, University of Pennsylvania

B.A. in Tourism & Hospitality Administration – USAL University, Buenos Aires, Argentina

Associate degree in Marketing & IT Systems – ORT, Buenos Aires, Argentina

Diploma in Culinary Arts (Savory & Pastry) – Le Cordon Bleu, Miramar, FL

Advanced Training in Science & Cooking – Harvard University

Executive Training in Veal & Protein Industry – VanDrie Group

Training in Public Speaking & Project Management – Le Coach