Sebastian Postel

Multilingual commercial and business development executive with 15+ years of progressive leadership experience driving revenue growth, market expansion, and channel development across U.S. and international markets. Proven success leading sales organizations, managing commercial strategy, developing distributor and key-account networks, and expanding premium food, beverage, and CPG brands across retail, foodservice, hospitality, and specialty channels. Experienced in go-to-market strategy, pricing and margin management, complex commercial negotiations, and cross-functional execution with operations, supply chain, regulatory, marketing, and customer stakeholders.

Deep industry expertise spanning national and regional retail, broadline distribution, luxury hospitality, cruise lines, QSR, culinary, and specialty CPG. Fluent in English and Spanish; proficient in Portuguese.

International Business Development Director — U.S., LATAM & Caribbean - BOAR'S HEAD BRAND - Sarasota, FL / Miami, FL

(2025)

• Increased Latin American market share by 35%, expanding penetration across priority markets including Guatemala, El Salvador, Costa Rica, Panama, and Trinidad.
• Secured 75 new retail and foodservice accounts, creating approximately $17M in projected revenue opportunities.
• Direct commercial expansion and distributor strategy across Latin America, the Caribbean, and international export channels.
• Lead market-entry strategy, strategic partnerships, pricing, and cross-functional execution spanning regulatory, supply chain, and commercial launches.
• Manage and develop a four-person commercial team, aligning performance with revenue, market-share, and margin objectives.

Senior Regional Sales Manager — Southeast U.S., Mexico & Caribbean - VALRHONA / SAVENCIA GROUP - Tain L’Hermitage, France / Brooklyn, NY

(2019 - 2025)

• Grew regional business from approximately $5M to $22M through geographic expansion, strategic accounts, distribution partnerships, and portfolio diversification.
• Expanded commercial responsibility from Florida to nine Southeastern states and Caribbean markets.
• Introduced premium culinary categories beyond chocolate, including butter sheets, fruit purées, vanilla, and specialty ingredients.
• Expanded sales across luxury hotels, resorts, international cruise lines, foodservice, and specialty culinary channels.
• Developed strategic distributor and customer relationships, including Chef’s Warehouse, Cheney Brothers, PFG, and GFI; served as brand ambassador for select portfolios.

Senior Sales Manager — Southeast Region, Central America & Caribbean - SUPERIOR FARMS - Sacramento, CA

(2014 - 2019)

• Delivered $13.5M in regional team sales and increased commercial volume 47% over four years.
• Led five sales professionals and brokers across nine Southeastern states, Central America, and the Caribbean.
• Managed major foodservice distributors and retail relationships, including Sysco, Gordon Food Service, Publix, Kroger, and Whole Foods Market.
• Protected margins through strategic pricing, customer negotiations, and supply planning in volatile protein markets.

Regional Manager — South Florida - GORDON FOOD SERVICE (GFS) - Grand Rapids, MI

(2008 - 2014)

• Generated $2.2M in annual sales with average gross margins exceeding 17% across assigned South Florida territories.
• Supervised four direct sales reports, led regional strategy meetings, managed promotional budgets, and oversaw receivables to maintain account health at 87%.
• Recognized with Gold Club Award (2 consecutive years), Winner Circle Prize (3x), and Steak N’ Beans Award for top protein sales performance.

Leadership and Management Certificate - The Wharton School, University of Pennsylvania (Online)

B.A.

• Tourism & Hospitality Administration - USAL University, Buenos Aires, Argentina

Associate Degree - Marketing & IT Systems - ORT, Buenos Aires, Argentina

Diploma - Culinary Arts (Savory & Pastry) - Le Cordon Bleu, Miramar, FL