Segun Babalola

Results-driven Salesforce Business Analyst and Product Manager with 5+ years of hands-on Salesforce CRM experience across Sales Cloud, Service Cloud, and Nonprofit Success Pack. Proven track record translating complex business requirements into scalable Salesforce solutions, writing testable user stories in Jira, managing product backlogs, and leading UAT with cross-functional stakeholders. Experienced in documenting current-state processes, defining acceptance criteria, identifying dependencies, and delivering CRM enhancements on time.

Passionate about applying industry best practices to improve user experience, reporting, and outcomes — with a deep commitment to being authentic, curious, creative, empathetic, and outcome-oriented.

Salesforce Business Analyst & Project Consultant at Central Illinois Community Development Corporation (CICDC) (2023-01 – Present)

• Documented end-to-end Salesforce business processes in Lucid chart, providing engineering teams with clear workflow diagrams and business context to align technical delivery with organizational goals.
• Conducted current-state analysis and stakeholder interviews to capture detailed business requirements, translating findings into structured requirement documents and solution recommendations.
• Authored user stories in Jira with testable acceptance criteria (AC), collaborating with QA to validate delivery against defined requirements before sprint closure.
• Managed and prioritized the Salesforce product backlog in Jira, identifying and communicating cross-team dependencies to minimize blockers and maintain delivery timelines.
• Demonstrated native Salesforce features and configured custom solutions (dashboards, reports, workflows) to stakeholders, recommending CRM best practices to improve UX and data visibility.
• Coordinated UAT sessions with business partners, managing test scripts, issue tracking, and release communications to ensure successful go-lives.
• Administered Salesforce CRM including user management, security configuration, and data quality management — maintaining system integrity for real-time Board reporting.
• Secured and managed compliance reporting for a $1M Illinois DCEO grant, applying the same rigor to requirement traceability and deliverable tracking as a consulting engagement lifecycle.

Executive Director (Operations & Technology Lead) at Peoria Citizens Committee for Economic Opportunity (PCCEO) (2022-09 – 2023-12)

• Led cross-functional teams of 120+ staff across complex service delivery programs, applying outcome-oriented project management to meet deadlines and quality standards consistently.
• Defined and communicated program requirements to technical and operational teams, ensuring alignment between business goals and system capabilities — mirroring BA responsibilities in a Salesforce environment.
• Managed a $22M annual budget with rigorous compliance and reporting standards, demonstrating the detail orientation and accountability expected in multi-stakeholder consulting engagements.
• Built strategic relationships with government officials, philanthropic partners, and healthcare organizations.
• Championed data-informed decision-making, standardizing performance reporting across departments to ensure leadership had accurate, real-time visibility into operational outcomes.
• Drove a 20% increase in employee satisfaction through transparent communication, professional development, and a people-first culture.

City Administrator / IT Director at City of Dellwood (2018-04 – 2022-09)

• Managed city-wide technology initiatives and vendor relationships, drafting and evaluating RFPs and RFQs — directly applicable to managing solution delivery and third-party integrations in Salesforce projects.
• Administered a $5M+ annual budget across general, capital improvement, and restricted funds, enforcing multi-stakeholder compliance reporting and project milestone tracking.
• Generated $1M+ in grant funding through strategic proposal writing and compliance management, demonstrating requirement tracing and deliverable accountability across complex, multi-layered projects.
• Maintained the city's AA bond rating and passed a $7M bond measure — earning the East-West Gateway Council's Outstanding Local Government Achievement Award for financial and project excellence.
• Supervised 25 employees across police, courts, and utilities, coordinating cross-departmental service delivery with strict adherence to timelines and quality outcomes.

Project Manager / Salesforce Administrator at St. Louis Economic Development Partnership (2015-04 – 2017-05)

• Administered Salesforce CRM, managing user accounts, data integrity, workflow automation, and performance reporting — building a foundational Salesforce skill set applied throughout subsequent roles.
• Managed $3M+ in real estate development and demolition projects, coordinating developers, investors, and government stakeholders through the full project lifecycle from requirements to delivery.
• Delivered technical assistance to community development organizations on governance, fundraising, and administrative systems — equivalent to end-to-end consulting engagements.
• Performed complex financial modeling (LIHTC, HUD, TIF, EB-5) to identify funding sources and project viability, demonstrating advanced analytical and strategic problem-solving capabilities.

Master of Business Administration in MBA – Webster University (2016-05)

Bachelor of Science in Marketing – Southeast Missouri State University (2009-12)

Exchange Program in International Global Studies – Ecole Supérieure de Commerce de Rennes (2008-01 – 2008-06)