Advisory and Fractional Leader at Strategic Marketing Consultant (2024-01 – Present)
- Advisory Board Member strategizing new market opportunities and developing AI, SaaS, and other digital tools to expand business opportunities for CCI Color, a global environmentally responsible color marketing manufacturer.
- Directed brand identity and creative strategy for Grove, a B2C climate solutions app, from concept through launch with integrated global partnerships.
- Curated 1,700 culturally and linguistically resonant color names across a 2,400-color framework for an international paint manufacturer, in collaboration with London-based Colour Hive Consultancy — expanding market relevance with a competitive edge.
Director, Brand & Creative at Kelly-Moore Paints (2018-01 – 2024-12)
9th largest US paint retailer · $400M+ annual revenue · 160 stores · Promoted: Color Marketing Manager → Color Marketing Director → Creative & Brand Director
- Developed, directed, and launched an e-commerce retail store, a revamped collateral line as consumer color products, and the brand's first color-focused campaign driven by a television commercial, supporting photoshoots, and social media events that connected stores and contractors to consumers — creating color confidence programming that drove retail sales.
- Built the creative operations infrastructure to make it all run: designed intake and prioritization workflows, realigned processing and shipping for all color collateral, and coordinated outsourced graphic designers, web developers, print and packaging vendors, a film production team, and a social media community manager — simultaneously, with a small team and a limited budget.
- Consumer retail sales doubled to $1M in 8 months. Production and operating costs reduced by $600K. Delivery time improved dramatically for stores, consumers, and design professionals.
- Wrote, produced, directed, and art directed Kelly-Moore's first color-focused television commercial end-to-end: crew and talent sourcing, location scouting, set direction, and editing.
- Created, produced, art directed, and managed original end-to-end photo and video shoots — vendor sourcing, contracts, logistics, shot lists, on-set direction, and final delivery — on budget and on schedule.
- Built a people-first social media program engaging R&D scientists and store employees as in-house content contributors, producing brand-quality work without a dedicated creative staff.
- Directed the company's first total rebrand — logo, identity, guidelines across all touchpoints — achieving unanimous stakeholder approval and reinvigorating a 75-year-old brand identity.
- Grew design trade influence by leading the redesign of the keystone Architectural Color Kit and building a digital Trade Membership program — capturing specifier project details, expanding designer access to product data and services, and accelerating decision-making at the point of project specification.
- Set the visual and messaging language across all channels — television, digital, social, and print — maintaining consistent brand positioning across B2B, B2C, and specifier audiences simultaneously.
Creative Strategy & Business Development Director at stARTup Art Fair (2014-01 – 2018-12)
Founding team member hired to build scalable operational and marketing infrastructures for a premier hotel art fair connecting independent artists and collectors across major U.S. markets
- Built scalable systems for content, programming, and revenue generation leading a bootstrapped team and resources focused on sponsorship growth, exhibitor success, and visitor experience — generating $50,000+ per event across San Francisco, Los Angeles, Chicago, and Houston.
- Developed and managed all brand partnerships, sponsor relationships, and stakeholder engagement programs, aligning creative vision with commercial objectives and curated attendee experiences driving growth in revenue, attendance, and visitor engagement.
- Led cross-functional teams across marketing, operations, and art activations in a lean startup environment, building repeatable processes where none had existed.
Founder & Creative Director at Finishing Touches / Plein Heir (2000-01 – 2018-12)
Independent color and decorative arts consultancy grown into a national specialty marketing practice — 10+ national brand clients · 100M+ weekly viewers
- Built a residential art and color services consultancy from boutique to national specialty marketing practice, securing brand partnerships with Benjamin Moore, CertaPro Painters, Shur-Line Painting Tools, and Pottery Barn Kids — built on a differentiated market position around color expertise, creative authority, and the ability to translate complex color decisions into confident consumer action.
- Created, produced, art directed, and managed original end-to-end content for video, television, and digital platforms — directing cross-functional distributed teams across vendors, talent, editors, and brand stakeholders — developing color and lifestyle programming that reached 25M+ monthly viewers.
- Recruited by an HGTV production company to host Fresh Coat on DIY Network, expanding to Lifetime, TBS, and HGTV reaching 100M weekly viewers, and hosted Country Living on Samsung's first smart television — establishing color confidence as a scalable brand marketing platform and building a trusted creative voice in residential design.
- Pioneered sustainable production practices across all film and content projects, reducing costs and compressing timelines — embedding operational discipline and environmental responsibility as founding pillars years before either became industry standard.
- Developed a line of luxury textile-based and vintage-inspired home furnishings and accessories incorporating original artwork, sold to the Design Trades and private clients across the U.S.
