Shannon Robb

Territory Sales Executive | Medical Devices & Capital Equipment | Neurology & Sleep Diagnostics

Talent

SpringvilleMember since July 11, 2026

Territory salesCompetitive displacement strategyTerritory Planning & GrowthCapital Equipment SalesConsultative & Solution SellingCompetitive DisplacementPhysician & C-Suite Relationship BuildingClinical Education & Product TrainingCRM & Pipeline ForecastingStrategic Account ManagementFDA-Regulated EnvironmentsCross-Functional CollaborationEEGPSGIONMEMGNCSAmbulatory/LTM EEGEvoked PotentialsCRM platformsTerritory planningQuoting systemsPipeline forecastingHL7/EMR integrationRemote access toolsMS Office SuiteSharePointClinical neurodiagnosticsSleep diagnosticsPipeline development

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Territory salesCompetitive displacement strategyTerritory Planning & GrowthCapital Equipment SalesConsultative & Solution Selling

About

Clinical-turned-commercial sales executive with 25 years in neurodiagnostics and R.EEG.T credentials that shorten sales cycles. Built $1.4M+ pipeline across 11 accounts in a greenfield 6-state territory within 2 quarters, converting a net-new competitive account within 90 days.

Experience

Account Executive — Mid-South Territory (AL, MS, TN, AR, MO, LA) - Compumedics USA

(2025-01)

Sell capital sleep diagnostic and EEG equipment to sleep specialists, neurologists, pulmonologists, and hospital systems across a six-state territory.

Built $1.4M+ quoted pipeline across 11 net-new accounts (AL, MS, TN, AR, MO, LA) within first 2 quarters of a greenfield territory
Generated $70K+ in new revenue within 90 days, including a competitive displacement from an incumbent vendor
Leveraged Philips discontinuation and CPT code changes as a strategic wedge to accelerate competitive account conversions

Project Manager III / Clinical Applications Specialist - Nihon Kohden America

(2018-01 - 2025-01)

Advanced from Clinical Applications Specialist to Project Manager III over 7 years, supporting EEG/sleep system evaluations and 200+ capital installations across 40+ hospitals.

Trained 200+ clinicians and biomedical staff across 50+ hospital systems on EEG/neurodiagnostic capital equipment
Built an internal quoting tool adopted by the sales team, measurably reducing sales cycle time
Served as primary clinical liaison bridging technical implementation and customer success across enterprise accounts

Clinical Neurodiagnostics Leadership Roles - Lifelines Neurodiagnostic Systems • RSC Diagnostic Services • BayCare Health System

(2001-01 - 2018-01)

Directed multi-site ambulatory EEG/IONM operations, supported FDA-regulated epilepsy trials for Pfizer and GW Pharmaceuticals, and led neurodiagnostic teams through complex spinal and cranial surgeries.