Cassandra Mermini

Healthcare-focused sales professional with direct medical device sales experience, territory management, healthcare product education, account development, and consultative selling experience. Proven ability to build relationships with healthcare facilities, physicians, patients, families, and professional stakeholders; identify needs; present solutions; educate customers; and manage ongoing accounts. Complemented by current entrepreneurial sales experience and a school-based Speech-Language Pathology career requiring frequent presentations, needs assessments, stakeholder alignment, and clear communication of complex information.

Targeting Pharmaceutical Sales

Representative, Medical Device Sales Representative, Associate Territory Representative, Territory Manager, and Healthcare Account Manager opportunities.

ONLINE FITNESS & NUTRITION COACH at Independent Business Owner (2025-03 – Present)

• Build and manage a sales pipeline through proactive lead generation, social media prospecting, direct outreach, referrals, and consistent follow-up.
• Conduct discovery conversations to identify prospects' goals, needs, barriers, and motivations, then recommend individualized coaching solutions.
• Use consultative selling techniques to communicate value, address objections, and guide qualified prospects through enrollment.
• Manage the customer journey from initial inquiry and consultation through enrollment, onboarding, program delivery, follow-up, and account management.
• Develop long-term client relationships through regular communication, progress reviews, accountability, and personalized support.
• Present health, fitness, and nutrition solutions to diverse audiences, adapting communication to different needs and levels of knowledge.
• Track leads, follow-ups, client activity, goals, and progress using digital platforms and organized business systems.

SPEECH-LANGUAGE PATHOLOGIST at Clark County School District / James Madison Ullom Elementary School (2020-03 – Present)

• Build trusted relationships with families, educators, administrators, specialists, and other stakeholders through clear, professional communication.
• Conduct assessments, analyze data, identify needs, and develop individualized recommendations based on assessment results, observations, and stakeholder input.
• Lead multidisciplinary and IEP meetings, presenting recommendations, explaining complex information, answering questions, and facilitating alignment among multiple stakeholders.
• Deliver presentations and professional education, translating technical information into clear, practical recommendations.
• Manage a diverse caseload while prioritizing competing demands, maintaining detailed documentation, and consistently meeting deadlines and requirements.
• Collaborate across disciplines to identify problems, develop solutions, communicate recommendations, and achieve measurable outcomes.

MEDICAL DEVICE SALES REPRESENTATIVE / PATIENT CARE REPRESENTATIVE at Valley Oxygen (2011-06 – 2011-08)

• Sold respiratory equipment and related services to healthcare facilities, physicians, patients, and caregivers.
• Managed a territory of 32 accounts throughout Summerlin and maintained ongoing customer relationships.
• Implemented marketing strategies that contributed to a 12% increase in the customer base.
• Visited approximately 8 healthcare facilities per day to market products and services, identify opportunities, develop relationships, and generate business.
• Presented respiratory products and services to hospitals and physicians, tailoring product information to customer needs.
• Conducted patient assessments to identify service opportunities and coordinated equipment setup and supply delivery.
• Educated patients and caregivers regarding product use and ongoing support; maintained accurate sales and account documentation.

COCKTAIL SERVER / MODEL at Wynn Las Vegas (2005-04 – 2018-07)

• Built strong relationships with high-value and repeat clientele through personalized service, active listening, and anticipation of customer needs.
• Used needs-based recommendations to identify appropriate products and services while addressing customer questions and concerns.
• Performed in a high-volume, fast-paced environment requiring professionalism, organization, composure, and exceptional interpersonal skills.
• Trained new team members on company standards, customer service expectations, and operating procedures.

Post-Baccalaureate Program in Speech & Language Pathology Licensure – NEVADA STATE COLLEGE (2019)

Bachelor of Arts in Psychology – UNIVERSITY OF NEVADA, LAS VEGAS (2009)