Shaun Lawry

Commercially focused design and engineering professional with extensive experience in the electrical industry, specialising in high-value project development with architects, consultants and end-users. Experienced in managing teams internationally to drive successful project outcomes and foster cross-cultural collaboration. Combining a strong sales mindset with creative technical design expertise to influence specifications, secure new business and deliver outstanding results for clients.

Head of Product Development EMEA at Sylvania Group (2024-01 – Present)

Lead multi-country development teams across Germany, France and UK (Concept, application and product). Research into emerging technologies, with a strong focus on sustainability. Passionate about driving innovation and delivering impactful solutions that balance user needs with contemporary design and responsible practices across diverse markets.

• Support international sales teams with product positioning and technical solutions to create revenue growth
• Drive sustainability and innovation
• Collaborate globally with suppliers and partners for competitive commercial strategies
• Prototyping, testing and release of new products
• New workflows and processes

Head of Concept Design UK at Zumtobel Group (Zumtobel and Thorn) (2015-01 – 2024-12)

Creating commercially focused lighting solutions that enhance project value and support revenue growth. Producing high-impact visualisations and animations help clients clearly understand design intent, accelerating decision-making and increasing project conversion. Continuously exploring emerging technologies to develop intelligent lighting systems that improve efficiency, innovation, and market competitiveness.

• Lead for concept design – site visits, client discussions and presentations
• Promoting "Circularity" for new product and refurbishment as an essential platform
• Specification focused - End Users, Design Consultants, Architects, Local Authorities and Contractors
• Created and managed Thorn Lighting's largest single value custom product – Union Terrace Gardens feature
• Key contributor to £7M Tottenham Hotspur stadium façade lighting project
• "Lighting project of the year" winner at the 27th Electrical Industry Awards for Red Bull Racing HQ which included MK7. Full 3D visualisation of design presented and demonstrated to the client prior to installation

Specials Designer at Philips Lighting (now Signify) (2006-01 – 2015-12)

• Created bespoke lighting solutions supporting commercial proposals
• Partnered with sales teams for key customer opportunities
• Created new trunking system for UK's first all LED retail store resulting in upgrade of 60 stores, valued at £6M
• Created a new LED lighting solution to illuminate The Scottish Hydro Arena (OVO Hydro)
• Developed a range of new linear LED luminaires for launch in 2010

Application Designer at Thorn Lighting (2004-01 – 2006-12)

• Provided bespoke design solutions for the new Wembley Stadium project
• Introduced a new electronic enquiry system for the salesforce to improve response times to the customer

Sales Manager at Beta Lighting (2003-01 – 2004-12)

• New Business Development across Education and Healthcare working closely with local authorities
• Full lighting design scheme work undertaken
• Bespoke product design – working directly with the client to formulate lighting concepts

Sales and Design Manager at Cube Lighting & Industrial Design (1999-01 – 2003-12)

• Direct relationships with Lighting Consultants and Architects to formulate complete solutions
• Design of bespoke and standard lighting products
• General management and co-ordination of sales processing, stock, production and installation
• Introduction and management of new ordering system (Purchase requests, production, delivery, invoicing)
• Designed the EXODUS1000, Innovation in LED emergency lighting, 'Highly Commended' in the 'LEN Lighting Design Awards 2001'
• Patent:- Lamps, luminaires and lighting systems - US6994452 / US20040062055 / EP1409919A1 / WO2002016826A1

Design & Operations Manager at Clearvision (1996-01 – 1999-12)

• Overall responsibility for production, purchasing and design – 14 direct reports
• Lead the design team to create a new range of products with patented optics
• Implemented new production and testing methods and expanded production capacity

Design Manager at Genesis Lighting (1993-01 – 1996-12)

Product Designer at Illuma Lighting (1990-01 – 1993-12)

BSc (Hons) in Industrial Design – Brunel University

1 year course in Management and Psychology – Brunel University

Industrial Training in Design and manufacture of commercial lighting products – Interlux Lighting

Industrial Training in Automotive design, diagnostics, brake testers – Tecalemit A Levels in Physics, Design, Technology, Pure and Applied Mathematics – Bishopshalt School