Shawn Woznicki
Brand Design
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About
Experienced and innovative design leader with 17 years of success in guiding creative teams, shaping brand identities, and delivering impactful design solutions. Proficient in strategic design thinking, cross-functional collaboration, and translating vision into compelling visual narratives. Demonstrated history of driving design excellence across diverse industries.
Experience
HEAD OF DESIGN
LiveEasy / San Francisco
October 2022 - Present
- Directed a team of brand and product designers, overseeing hiring and development, to establish cohesive brand and design systems across multiple touch points.
- Collaborated closely with cross-functional teams, including product managers and engineers, to ensure seamless integration of design into the development process.
- Championed a 40% increase in the communication funnel, personally leading efforts to streamline information flow among design teams, cross-functional collaborators, and stakeholders.
- Managed design budgets, resource allocation, and project timelines, optimizing efficiency and maintaining high-quality standards.
SENIOR DIRECTOR / BRAND DESIGN
Shipt / San Francisco
January 2017 - March 2022
Hired, lead and created Shipts first team of creatives that worked across all marketing touch points (email, campaign, performance marketing), spatial (retail partnerships, events) and brand (design, photography, creative services).
- Creative lead on the re-branding of Shipt.
- Point of contact with external agencies to support integrated campaign creative.
- Creative lead on the design language system.
- Mentor a team of 17 including designers, copywriters and photo, both pre and post production.
CREATIVE DIRECTOR / BRAND MARKETING
Dwell Inc. / San Francisco
February 2014 - January 2017
- Led creative guidance for brand collateral and managed creative elements of digital properties.
- Partner with product and marketing teams for web and mobile.
- Managed a team of seven including two project managers.
ART DIRECTOR
Mag+ Digital Publishing / New York City
October 2012 - February 2014
- Collaborate with Mag+ Creative Director on layout and functionality while adhering to clients needs.
- Full creative production assistance including UI/UX approaches.
ART DIRECTOR / EDITORIAL
Forbes / New York City
May 2011 - September 2012
- Responsible for final sign-offs towards entire Forbes print brands.
- Work directly with pre-press, art and editorial staff to ensure all elements adhere to template design and standards from beginning to end of production.
MARKETING ART DIRECTOR
Bonnier Corporation / New York City
June 2007 - August 2012
- Visual Designer for Bonniers R&D project - Mag+ Digital Publishing Platform (2010).
- Creative UX/UI lead for Bonnier Tech Group mobile applications.
- Web design, video editing for editorial and marketing departments.
