Digital Marketing Analytics
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I have become an expert at creating synergy across accounts, strategy, dev teams, and data/analytics teams. With a passion for and developing KPIs, forecasting metrics, developing measurement frameworks to determine lift, and setting actionable goals. I truly enjoy reporting out on marketing effectiveness and success metrics.
I have a deep understanding of UX, website design, testing, and experience growing businesses along with a portfolio of samples and resources unlike any other. I continue to stay on the forefront of marketing and am extremely tech savvy; however, my drive to always continue growing/learning, passion for strategy, and determination to become a role model (for other women like myself who are starting out in their career) is truly what fuels my hunger for success.
I have over 15 years experience in analytics, reporting, and strategy. I have developed omni-channel strategies with budgets over $135M annually and enjoy developing forecasting/projections.
University of Arizona, Bachelors 2010