Shixuan (Serena) Wang

Media Investment professional with 7+ years of agency-side ownership across multi-market local TV, radio, and streaming audio campaigns in deadline-driven environments. Delivery-first campaign steward trusted to stabilize pacing, recover under-delivery, and maintain clean posting, discrepancy resolution, and financial accuracy across high-volume campaign workflows. Strong negotiator managing rates, trade solutions, added-value inventory, makegood recovery, and vendor / station partnerships to protect CPP / CPM efficiency and maximize media value.

Positioned to extend local media investment, negotiation, and delivery stewardship experience into integrated video, digital / streaming media, Advanced TV / CTV buying, and campaign activation environments.

Media Buyer | Local Investment - Evergreen Trading - New York, NY

(2019-04 - 2026-05)

• Own execution and delivery performance across 6–10 concurrent multi-market local TV (linear), radio, and streaming audio campaigns, ensuring alignment with flighting, budgets, placements, programming/dayparts, weekly delivery, and GRP/IMP goals
• Lead end-to-end buy stewardship from schedule review/submission through implementation, pacing maintenance, posting validation, discrepancy resolution, and post-campaign reconciliation
• Negotiate rates, placements, trade deals, added-value inventory, upgrades, bonus inventory, and makegood solutions with station groups, reps, and streaming audio partners (Spotify, iHeartRadio, DAX, Katz) to protect delivery, improve CPP/CPM efficiency, and maximize media value
• Structure and execute barter-based investment solutions to secure inventory aligned with delivery requirements, budget parameters, and client value objectives
• Monitor pacing, diagnose under-delivery drivers (inventory availability, scheduling gaps, clearance issues, programming shifts, market conditions, audience delivery risk), and execute recovery actions through makegoods, upgrades, bonus inventory, and schedule adjustments aligned with approved buying parameters and campaign goals
• Analyze pre/post delivery performance, validate posting results, and document under-/over-delivery rationale to support accurate post-campaign analysis, stakeholder communication, and future buying decisions
• Reconcile delivery and billing discrepancies by aligning vendor reporting, delivery summaries, pacing data, net sheets, invoices, and internal tracking to ensure reporting integrity and financial accuracy
• Monitor marketplace conditions, inventory supply, station performance, cost trends, and audience delivery patterns to inform buying strategy, flag risks, and proactively address delivery or budget issues
• Present buy recommendations, pacing updates, and post-analysis rationale to internal stakeholders and client-facing account teams while managing timelines, escalations, and issue resolution with external media partners
• Mentor and develop 5+ junior team members by establishing pacing standards, QA workflows, vendor communication practices, and best practices across buy tracking, discrepancies, makegoods, and post-analysis

Executive Assistant / Marketing Coordinator - Crossea Education Global Forum - West Orange, NJ

(2016-01 - 2019-03)

• Coordinated budgets, logistics, and vendors for international business forums and corporate events.

Administrative Intern - Crossea Education Tour - West Orange, NJ

(2015-01 - 2015-11)

• Arranged luxury, customized travel and hotel bookings for international guests

B.S in Business Administration - International Business - Fairleigh Dickinson University (2018-08)