Siddhant Gangwal

A creative marketing professional with 4+ years of start-up and agency experience. Detail-oriented individual with a comprehensive background in multi-channel digital marketing, sports & event management, and commercial film production. A natural, hands-on leader with strong creative vision, problem-solving and organizational skills, with a track record of successfully leading a wide range of projects - from development to completion.

Currently pursuing a Masters in Sports Business, with a specific focus on Sports Content and Marketing & Communications.

RISE - New York City

Communications and Digital Media Intern June 2022 - Aug 2022

● Worked with RISE partners like Jr. NBA, Strava, Rock the Vote & World Athletics Championships Oregon22 to create and manage contractual assets and partner-focused content for social media

● Authored press releases and marketing collateral, while conducting media monitoring and social listening

● Compiled bi-weekly sports media reports & annual/quarterly/monthly business reports using Salesforce CRM

RaceWorks - Mumbai, India

Co-Founder / Creative Director 2016 - 2020

● Built, managed, and maintained high-profile accounts such as BMW, Ferrari, Aston Martin & TATA Motors with an emphasis on building interpersonal and business relations

● Rolled out a product line of custom trophies for Motorsports and captured a 30% market share in 12 months with sales exceeding ₹3.5M. Surpassed revenue targets by 20% YoY

● Conceived and launched ‘Lezmo’ - a brand of premium motorsport-inspired apparel and accessories

● Executed digital campaigns for ‘IndiKarting National Series’ and increased online registrations by 60% while minimizing ad spends by 20%. Increased social engagement by 300% using strategic content marketing and delivered enhanced value to sponsors, resulting in a 30% increase in sponsorship revenue

● Creative briefing, budget management, and optimizing internal processes & workflows

● Creating an agile, collaborative, and positive work environment at the agency

● Experience in graphic design, video production, brand marketing, event planning, and business development

RR Motorsports - Mumbai, India

Operations Manager (Jaguar | The Art of Performance Tour) 2016 - 2018

● Managed 65+ events across the country as part of the tour, and mobilized a fleet of 30+ luxury/sports cars

● Coordinated and managed corporate team travel for 50 people. Reduced travel expenses by 20%

New York University, New York, NY

Preston Robert Tisch Institute for Global Sport

Master of Science in Sports Business, GPA 3.97

Relevant Coursework: Sports Finance, Partnership Marketing, Fan Engagement, Digital Media, Data Analytics

Academic Projects

Philadelphia 76ers (Project Consultant) - Strategy for international market expansion (Australia)

Haas F1 Team – Fan engagement and sponsorship strategies for building stronger team connection

Winter X-Games - Resetting and refreshing the extreme sports IP for the new generation of sports fans

NBA G-League – Qualitative & quantitative market research for international growth

Academic Leadership

NYUSPS Graduate Sports Business Society - Marketing Chair

NYU Sports Film Festival – Marketing Head, Producer, and Lead Editor (1 Hour show broadcast on SNY)

NYUSPS Integrated Marketing Association - Graphic Design Chair

NYUSPS Replay Podcast - Producer and Editor