Silvia King

Award-winning marketing and communications leader with 10+ years of experience owning brand strategy, integrated campaigns, public relations, content, community engagement, and hands-on marketing execution across government, retail, consumer, and entrepreneurial environments. Skilled at turning strategy into campaign calendars, creative briefs, content, collateral, activations, and measurable engagement. Proven track record coordinating internal teams, external agencies, media partners, and community organizations while building audience-specific messaging across diverse buyer and public-facing audiences.

Co-Founder & Marketing Lead at Prpl Up Media LLC (2025-09 – Present)

• Brand Ownership: Co-founded and lead marketing for a children's storytelling brand, building brand messaging, product positioning, website content, email marketing, social media, local activations, and audience engagement from the ground up.
• Audience Growth: Lead organic social media strategy, growing Instagram followers by nearly 200% and Facebook followers by more than 170% since launch.
• Content & Copywriting: Produce short-form social content, campaign messaging, product copy, email content, website copy, and brand storytelling using Canva, Edits App, and AI-assisted workflows.
• E-commerce & Digital Marketing: Manage Shopify website content, product pages, analytics, POS, and email marketing, generating 350+ total orders across pop-up events, local markets, wholesale orders, and online sales.
• Sales & Community Activation: Support product sales POS, local markets, pop-up events, and community activations using direct audience feedback to strengthen brand connection.
• Community Partnerships: Secured and activated a partnership with the Children's Hands-On Museum of Tuscaloosa, including a multi-day brand experience with live author readings and interactive children's programming.

Public Relations & Marketing Manager at Gwinnett County Government (2022-05 – 2024-12)

• Integrated Campaign Leadership: Led integrated communications, marketing calendars, and creative asset delivery for five public-facing departments serving 1M+ residents, collaborating within a 50-person agency-style communications department.
• Cross-Functional Creative Direction: Partnered with PR specialists, designers, web developers, video producers, social media coordinators, analytics staff, and department leaders to deliver campaigns across digital, web, social, video, print, media, and community channels.
• Award-Winning Campaign Leadership: Drafted and led implementation of the award-winning Gwinnett Transit Plan Communications Plan, guiding strategy, creative direction, content approvals, bilingual outreach, and cross-channel execution tied to a $130,000+ paid media campaign across Google Ads, YouTube, Facebook, Instagram, and local digital and print media.
• Agency & Partner Coordination: Coordinated with regional business organizations, external outreach firms, media sales teams, and internal creative teams to align campaign briefs, timelines, paid placements, community events, and brand standards.
• Creative Direction & Brand Standards: Reviewed and approved campaign copy, creative assets, and public-facing materials to ensure message clarity, brand consistency, and alignment across channels.
• Team Leadership: Recruited, trained, and mentored PR and marketing specialists, reviewing deliverables and improving production workflows through Hive project management.
• Executive Communications: Edited, refined, and approved high-visibility talking points, press materials, and public-facing messaging for County leadership and major initiatives; served as a Spanish-language media spokesperson and liaison.
• Program Launches: Led marketing and public awareness campaigns for major public initiatives, including the Small Business Grant Program, which awarded 1,075 grants, and multi-city microtransit expansion initiatives involving stakeholder alignment, promotional materials, social content, and ribbon-cutting events.
• Performance & Messaging Optimization: Reviewed campaign performance, audience insights, and content results with analytics and social media teams to refine messaging and ensure alignment with the County's voice and brand standards.

Senior PR & Marketing Specialist at Gwinnett County Government (2019-01 – 2022-05)

• Education Campaigns: Managed voter awareness and education campaigns across primary and general elections, delivering time-sensitive communications on deadlines, registration, ballot procedures, and election updates.
• Crisis & Public Health Communications: Coordinated COVID-19 public health messaging with county stakeholders and represented the County in the Listen to Gwinnett Moms campaign, sharing information in English and Spanish across public-facing channels.
• Agency & Stakeholder Collaboration: Worked with external advertising agencies and internal teams to align campaign messaging, creative assets, and public information across digital, print, social, web, and community channels.
• Content Production: Wrote ad copy, social captions, email campaigns, and CMS updates while reviewing 100+ creative assets for message clarity, accuracy, and brand consistency.

Resources & Marketing Specialist - Voter Registrations & Elections at Gwinnett County Government (2017-06 – 2019-01)

• Bilingual Communications & Compliance: Led creation of bilingual materials for the Language Assistance Program, supporting Section 203 Voting Rights Act compliance through translated forms, letters, flyers, mailers, banners, and voter education materials.
• Spanish-Language Outreach: Established consistent Spanish-language terminology, translated voter education assets, and conducted live media interviews to support Gwinnett's first dual-language election communications campaign.

Marketing Coordinator at Gwinnett Environmental & Heritage Center (2016-07 – 2017-05)

• Managed website content, digital marketing assets, and online enrollment workflows for educational programs, seasonal camps, and community events.

Account Executive / Project Manager at Mr. B (2012-09 – 2014-09)

• International Market Expansion: Managed apparel brand initiatives and B2B trade show marketing across Central America and Peru, helping expand regional market presence and secure the brand's first distributor contract in Costa Rica.
• Trade Show & Sales Support: Coordinated regional trade show materials, product samples, specifications, branded collateral, and client-facing materials to support distributor and buyer conversations.

Administrative Assistant to District Managers – Retail Operations at Publix Super Markets Corporate HQ (2009-06 – 2012-05)

• Provided administrative, communications, reporting, and presentation support to 9 District Managers in a corporate retail operations environment.

Administrative Support/Receptionist – Publix Retail Operations, Associate Store #1270 at Publix Super Markets (2004-03 – 2009-05)

Bachelor of Science in Marketing – University of South Florida

Associate of Arts in Business Administration – Polk State College

Certificate in Digital Marketing – Emory Continuing Education

Program in EXCEL Leadership Program – University of Georgia