Joseph Allen

Marketing and Brand Strategy leader with over a decade of experience transforming companies into high-value, beloved brands. Leading robust brand strategy, brand analysis, creative strategy, positioning, and go-to-market initiatives that drive growth, enhance market position, and solidify brand reputation. Along with leading cross-functional teams that go above and beyond to deliver high-quality work.

Marketing Director & Brand Strategy Lead | S. Marlowe 2010-Present

Oversee brand strategy, creative strategy, market research, lead generation and business intelligence efforts. Leading associated teams through the development of solutions to business challenges.

• Spearheaded development of brand IP responsible for 120% increases in lead generation quality.
• Led content creator team that produced 90% of the top-performing marketing content.
• Created content marketing strategies responsible for 3x increases in customer retention.
• Developed creative campaigns contributing to 5x increases in monthly new business.
• Implemented brand positioning initiatives which delivered 80% increases in brand consideration and 2x increases in brand reputation.
• Optimized marketing budgets, contributing to sustained Annual Recurring Revenue.

Lead content development and content marketing initiatives, collaborating with subject matter experts and journalists to develop campaigns for clients and establish them as thought leaders.

• Led email marketing campaigns with an 80% opt-in rate and 60% open rates.
• Developed and managed paid media campaigns resulting in a 10% conversion rate and 5x increases in site traffic.
• Created a multi-platform content production and distribution network, enhancing client brand engagement by 10x and tripling revenue streams.

Calhoun College | CIS 2005-2007

Athens Sate University | CS 2007-2009