Sofia Gómez-Gutierrez

Directed end-to-end project execution, overseeing budgets, timelines, recruiting, travel logistics, and research operations to deliver high-quality work on schedule. Shaped business-winning proposals by defining strategic approaches, identifying cultural opportunities, and articulating compelling solutions to complex client challenges. Drove qualitative research, cultural analysis, moderation, and insight development, translating findings into persuasive client narratives and actionable recommendations.

Brand Strategist and Market Researcher - Freelance - Remote

(2020-05)

• Directed end-to-end project execution, overseeing budgets, timelines, recruiting, travel logistics, and research operations to deliver high-quality work on schedule.
• Shaped business-winning proposals by defining strategic approaches, identifying cultural opportunities, and articulating compelling solutions to complex client challenges.
• Drove qualitative research, cultural analysis, moderation, and insight development, translating findings into persuasive client narratives and actionable recommendations.

Brand Strategist and Cultural Researcher - Always Be Forward - New York, NY

(2022-04 - 2025-09)

• Spearheaded high volumes of end-to-end market research workstreams to completion by course-correcting project priorities, utilizing project management tools and software to ensure alignment among C-Suite and junior staff; manage clients' priorities and delegate requests.
• Orchestrated empathic collaboration across interdepartmental teams, updating stakeholders, resolving critical challenges, and accelerating project execution through timely communication.
• Championed accountability and on-time delivery by proactively addressing missed deadlines, mitigating risks, and implementing corrective actions to keep projects on track.

Account Executive - BODEN Agency - Miami, FL

(2018-10 - 2020-03)

• Execute PR and communications campaigns for B2B and B2C CPG clients, securing media opportunities and strengthening relationships with reporters and industry influencers.
• Craft compelling pitches and thought leadership content, translating complex topics into clear stories for bylines, podcasts, speaking engagements, and social media content.
• Track industry and media trends and leverage research tools to sharpen research, refine media targeting, and streamline PR workflows.

Licensed Full Specialist - Esthetics - American Institute of Beauty

Bachelor of Science - Mass Communications - Florida International University