Sofia Vasquez

I love embracing change and I'm really passionate about startups and tech companies.

I have a Double Master's Degree and have worked in different areas throughout my career, but one of my favourites, for sure, is People Management and fostering a positive work culture.

I enjoy thinking about how to create a better future, and I firmly believe that there is nothing that is not possible to achieve with creativity and perseverance.

Capitaria (Apr. 2023 - present) |Ciudad de México, Mexico

Trading Broker

Human Capital Leader

• Collaborate in the opening of Capitaria Mexico, recruiting its first sales force and marketing team, to drive the achievement of monthly goals.
• Leading the implementation of the culture of "responsibility and freedom" as proof that a Broker can have a hybrid culture and meet its objectives at the same time.

Yom Mercado (Jan. 2021 - Jun. 2022) | Santiago, Chile

Startup that aims to improve the supply of neighborhood stores, to improve their quality of life and income

Chief Culture Officer

• Lead the founding of the Culture by creating the values and vision of the company, recruiting the Founding Team and designing all People Systems for the company (Recruitment and Selection, Integration, Feedback, Training, Development, etc.).
• Design and implement an agile culture through a work structure based on cells, training 90% in Reforge Growth Series, teaching the Lean Startup course, and structuring meetings, among others.
• Scale the company from 4 people/1 country (Chile) to 70 people/2 countries (Chile and Mexico) in less than a year, scaling the Culture of Yom to Mexico and leading a remote team of 3 people from different cities and countries.

I2B Technologies (May. 2019 - Sept. 2021) | Santiago, Chile

Digital Transformation Consultant

Head of People and Culture (Jan. 2020 - Sept. 2021)

• Transform a traditional consultancy into a customer-centric and agile company, through the implementation of systems and training, such as training in tech trends and AI, Scrum methodology, Lean Startup course, communication rituals, and coaching program for leaders, among others.
• Improve the NPS of business climate by 14% and reduce voluntary rotation by 3% through the implementation of climate assessment and continuous improvement systems, analysis and development of performance evaluations adapted to each role to define personalized training programs for each one, among others.

People and Culture Manager (May. 2019 - Dec. 2019)

• Conduct a diagnosis of the company's environment and culture to implement change management activities, such as the implementation of rituals, symbols, meetings, and the design and implementation of the onboarding plan.
• Reduce the time of the selection process by 90% through the automation of interview scheduling and the training of various stakeholders to conduct interviews.
• Increase the pool of Tech candidates by 70% through Employee Branding: university events, expert talks (Move Forward), and a gamified recruitment system.

IE BUSINESS SCHOOL (2021-2022) | Madrid, Spain

Master in Talent Development and Human Resources, English Program

Volunteer work: Representative at IE Global Admissions

Awards: IE Collaborative Scholarship

UNIVERSIDAD ADOLFO IBAÑEZ (2015-2016) | Santiago, Chile

Master in Innovation and Design

Thesis: Thermal insulation system for Antarctica - energy expenditure reduction by 72%.

Awards: Chosen as one of the 5 participants of the environmental solutions intensive for mining in conjunction with Massachusetts Institute of Technology (MIT) and Codelco.

UNIVERSIDAD ADOLFO IBAÑEZ (2010-2015) | Santiago, Chile

Business Engineering

Club: Member of the University Choir

SAINT GABRIEL’S SCHOOL  (1995 -2008) | Santiago, Chile

Basic and secondary education

Club: Member and leader of Scout Group.

Awards: Vice - president of the class and winner of the Youth Leadership award.