Sofiia Mokryk

Digital Marketing Specialist and Graphic Designer with 2+ years of commercial experience working across multiple brands, platforms, and industries. Proficient in Adobe Creative Cloud, Figma, and Canva, with hands-on experience in brand identity, advertising creatives, email marketing, and SMM strategy. Academic background in Sociology provides a strong foundation in audience research and data analysis, which informs a structured, insight-driven approach to design and marketing.

Marketing Creative Designer at Unknown Marketing Agency (2025-07 – 2026-04)

• Led advertising design for Shopify-based e-commerce brands, helping businesses build stronger visual identities across digital platforms
• Designed end-to-end email marketing campaigns and cross-channel creatives for multiple brands simultaneously
• Ensured brand consistency across social media, websites, email, and e-commerce platforms
• Collaborated with marketing and content teams to align creative output with campaign goals
• Worked with Adobe Photoshop, Illustrator, Figma, and Canva; applied typography, color theory, and composition principles

Marketing Creative Designer at Blinkr (2024-04 – 2025-06)

• Created advertising creatives and visual materials for brand campaigns across social media and digital platforms
• Collaborated with marketing teams to translate client briefs into tailored visual concepts
• Maintained brand consistency across digital and print materials within established brand guidelines
• Worked with Figma and Canva to deliver assets optimized for various formats and platforms

Graphic Designer and Head of SMM Team at Kavalerka UCU (2024-10 – Present)

• Managed and led the SMM team, overseeing content strategy, coordinating team workflows, and ensuring a consistent brand presence across platforms
• Developed unique visual concepts and event identities for each campaign, adapting branding to different themes and target audiences
• Built communication strategies aimed at expanding reach beyond the student audience to attract a broader community

Graphic Designer at MediaBlock UCU (2024-10 – Present)

• Created visual materials for social media campaigns and educational initiatives focused on promoting media literacy among young audiences
• Contributed to the development of communication strategies and campaign visuals to strengthen the organization's online presence

Graphic Designer at UCU Volunteer Lab (2026-02 – Present)

• Led a full rebranding of the organization's visual identity, including logo redesign, updated color palette, new visual elements, and merchandise design
• Continued as a long-term designer on the SMM team, creating content and supporting the organization's broader communication strategy

Graphic Designer at Sociology Program Initiative Group, UCU (2026-01 – Present)

• Created posters and informational visuals for social media to support the program's public communication

Bachelor of Science in Sociology (EQF Level 6) – Ukrainian Catholic University (2024-09 – 2028-12)