Som Chea

Operations and sales leader with 20+ years of experience spanning CPG, wholesale, regional and national retail, field merchandising, customer experience, logistics, and trade show execution. Known for building teams and repeatable processes, translating growth initiatives into executable field programs, and coordinating complex projects across sales, operations, supply chain, vendors, and retail partners. Experienced in leading multi-market merchandising programs, store installations, fixture and planogram execution, and high-volume trade show operations.

Merchandising Operations Manager at Convivial Brands (2025-09 – 2026-08)

• Led merchandising operations supporting regional and national retail programs, including field execution, store installations, fixtures, planograms, resets, and ongoing retail compliance.
• Built and refined team structure, workflows, SOPs, and communication processes to improve consistency, accountability, and scalability across a growing field merchandising organization.
• Directed cross-functional projects with Sales, Supply Chain, Distribution, Product, vendors, and retail partners, translating customer requirements into executable timelines and field plans.
• Oversaw multi-location rollouts and fixture programs, coordinating materials, installation details, merchandising standards, issue resolution, and follow-up across markets.
• Led trade show and event execution planning, including booth setup/tear-down, materials, staffing, schedules, logistics, and post-show coordination.

Sales Operations Manager at Convivial Brands (2025-09 – 2026-08)

• Managed sales operations processes and cross-functional support for wholesale and retail channels, improving coordination from customer opportunity through execution.
• Supported sales planning, reporting, account initiatives, product launches, retailer programs, and operational problem-solving across internal teams and external partners.
• Developed processes and tools that improved visibility, handoffs, and execution for sales, merchandising, and customer-facing initiatives.
• Recognized an opportunity to strengthen the organizational structure by separating Merchandising from Sales Operations; built the business case for dedicated Sales Operations ownership and transitioned into leadership of the Merchandising function, while onboarding and training the new Sales Operations Manager.

Sales Executive | Logistics Operations at Jade Logistics (2021-03 – 2023-04)

• Managed B2B customer relationships and logistics solutions spanning freight transportation, packaging supplies, warehousing, supply chain coordination, and customer service.
• Planned and coordinated logistics, transportation, warehouse, and customer-service activities while identifying opportunities to improve supply-chain efficiency.

Customer Experience Manager at CURiO Brands (2020-01 – 2020-12)

• Led multi-brand, multi-channel customer experience operations, including team leadership, training, service standards, escalations, retention, and complex customer and account support.
• Partnered cross-functionally with Sales, Marketing, IT, Design & Innovation, Accounting, and Operations to resolve customer and operational challenges, improve processes, and support revenue and business objectives.
• Supported new product launches, seasonal initiatives, and promotions while identifying service trends and operational gaps to strengthen customer experience, internal workflows, and account relationships.

Wholesale Sales Manager at CURiO Brands (2018-02 – 2020-01)

• Led wholesale sales strategy and performance across a multi-brand CPG portfolio, including sales forecasting, company and rep-group goal setting, sales programs, promotions, incentives, and performance analysis.
• Directed and held independent sales rep groups accountable to revenue targets, brand priorities, new product launches, and performance expectations while identifying opportunities to drive account and wholesale growth.
• Partnered cross-functionally with Marketing, Design & Innovation, Operations, and Customer Experience to execute product launches, seasonal initiatives, sales programs, and go-to-market priorities across multiple brands.

Senior Sales Operations Specialist at CURiO Brands (2017-07 – 2018-02)

Supported multi-brand wholesale sales operations across forecasting, reporting, rep agencies, account onboarding, Amazon/MAP compliance, product launches, field communications, sales programs, and trade show planning and execution across key markets.

Customer Service Specialist at CURiO Brands (Thymes Brand) (2015-04 – 2017-07)

Wholesale retailer and sales-representative liaison; supported account needs, product and promotion communication, relationship management, and issue resolution.

Customer Support Specialist at Bellacor

Customer Service Department Coordinator at G&K Services

Finance & Sales Coordinator at Virdev PSG, LLC

General Studies – Metro State University (2001 – 2003)