Sophia Anong

I’m a UX researcher with deep experience in digital products and services, focused on improving digital journeys by translating user needs and usability findings into clear, actionable recommendations for clients.

I lead end-to-end mixed‑methods studies from planning to narrative insights, with strong usability testing practice and the ability to tell compelling research stories that teams can act on.

I bring 20+ years of applied research experience across academia, consulting, and the U.S. federal government focusing on applied research of digital ecosystems, and thrive in collaborative, fast-paced matrixed environments.

I’m a mixed-methods UX researcher who helps product teams understand people’s behaviors, attitudes, and context—then translates findings into clear narratives and practical recommendations. I bring 10+ years of applied research experience across academia, consulting, and the U.S. federal government (USAID), with strength in end-to-end study design, usability testing, interviews/focus groups, survey strategy, and statistical analysis. My work sits at the intersection of technology and society: trust, adoption, safety, and how people actually use digital services in real-world environments.

PhD Consumer Sciences and Retailing, Purdue University, West Lafayette Indiana

Certifications

User Research, User Interviews

Customer Experience Fundamentals, USAID