Spencer W

Visionary social media executive, content strategist, and creative director with 10+ years of experience building viral media brands, leading high-performing creative teams, and generating massive audience growth across digital platforms. Proven track record of producing over 100+ billion impressions and 1.4+ billion video views through innovative content strategy, platform-native storytelling, influencer marketing, and audience development. Experienced in overseeing large-scale content operations across YouTube, TikTok, Instagram, podcasts, and branded media, with expertise in viral content ideation, thumbnail strategy, content packaging, creator partnerships, and digital monetization.

Successfully built and scaled social-first brands while leading teams of editors, designers, producers, and social media managers.

Director of Social Media at Rated Red (2025-01 – Present)

• Lead the overall social media and content strategy for Rated Red, overseeing a large-scale creative operation focused on viral digital content, podcasts, and audience growth.
• Manage a full creative team including editors, producers, designers, and social media managers.
• Generated 3+ billion impressions in the first year through strategic content packaging, trend analysis, and platform optimization.
• Develop YouTube growth strategy including video ideation, thumbnails, title optimization, and run-of-show planning.
• Oversee multiple podcast brands with audiences exceeding 100K followers.

CEO at Graystar Media Group (2021-01 – 2025-12)

• Built and managed a full-service social media and content marketing agency.
• Oversaw up to 10+ clients annually tied to over $2M in revenue.
• Generated 100+ billion impressions across client campaigns and media brands.
• Produced and directed music videos totaling 1.2+ billion views.
• Led in-house teams of editors, designers, videographers, and social media managers.

Chief Content Officer at The Players' Lounge (2022-01 – 2025-12)

• Directed content strategy and brand growth for a rapidly growing sports media platform.
• Generated 350+ million impressions and increased web traffic by 10,000% in year one.
• Produced and oversaw 50+ podcasts and digital interview series.
• Managed a team of 15 creatives focused on viral execution and brand growth.

Director of Influencer & Social Media Marketing at Cuccio Beauty (2023-01 – 2025-12)

• Led influencer campaigns and social media strategy for national beauty campaigns.
• Managed creative teams and optimized campaign performance through analytics and audience insights.
• Increased online brand visibility and engagement by over 1000%.

Director of Social Media at Myos Pet (2023-01 – 2025-12)

• Generated 34+ million impressions in year one through viral pet content.
• Collaborated with major pet influencers and creators on integrated campaigns.
• Increased follower engagement by over 500%.

Social Media Manager at Overtime Gaming (2022-01 – 2023-12)

• Executed viral short-form content strategy across Instagram and YouTube Shorts.
• Achieved a 1000% increase in engagement, reach, and follower growth.