Surat Somboonthana (ploy)

A highly accomplished and strategic Hospitality Operations & Administrative Professional with over 20 years of international expertise within premier luxury hotel brands, including Hyatt, Sofitel, and Hilton. Recognized as a trusted Executive Assistant to General Managers and Regional Leaders, with a proven track record in Front Office Management, pre-opening frameworks, and luxury operations. Recently completed advanced Hospitality Leadership training in the U.S. with top academic honors.

Possesses uncompromised dedication to brand standards, high-level corporate governance, and executing seamless administrative leadership.

Personal Assistant to General Manager (Pre-Opening to Operations) - Park Hyatt Bangkok - Thailand

(2015-05 - 2021-08)

• Orchestrated the strategic and administrative functions of the Executive Office, ensuring flawless daily hotel operations from the critical pre-opening phase through to full-scale operations.
• Managed high-level executive documentation, including Board of Directors meeting notifications, official minutes, and comprehensive monthly performance reports.
• Maintained absolute confidentiality while handling sensitive corporate disclosures, investor relations, and direct communications with the Owning Company and Corporate Office.
• Provided key administrative insights and preliminary recommendations on legal, regulatory, and corporate governance practices to the GM and Hotel Board Committee.

Administrative Assistant (Pre-Opening Team) - Hilton Garden Inn Bangkok - Thailand

(2024-02 - 2024-07)

• Established a comprehensive administrative framework and operational support systems to streamline workflows during the vital pre-opening phase.

Secretary to Managing Director - Central Embassy / Central Group - Thailand

(2022-08 - 2023-03)

• Directed daily administrative logistics, complex calendar scheduling, and high-level stakeholder correspondence for the Managing Director's office.

Personal Assistant to Area General Manager (Thailand & Singapore) & GM of Sofitel So Bangkok - Sofitel So Bangkok - Thailand

(2013-03 - 2015-05)

• Supervised regional administrative operations encompassing multiple luxury properties across two countries.
• Served as the primary liaison to foster alignment and seamless coordination among Hotel Owners, Regional Executive Management, and the Accor Corporate Office.
• Advised senior executives on the administrative and operational implications of major upcoming projects and business matters under review.

Secretary to Resident Manager (Rebranding Phase from Sofitel) - Pullman Bangkok Hotel G - Thailand

(2011-12 - 2013-03)

• Deputized for the Resident Manager during absences, effectively making critical administrative decisions and delegating tasks to ensure business continuity.
• Designed and optimized office data management systems, calendar logistics, and complex international travel itineraries.

Assistant Manager / Guest Service Agent Supervisor - Sofitel Bangkok Silom - Thailand

(2004-08 - 2010-10)

• Promoted progressively through key Guest Services and Front Office leadership roles; championed VIP guest relations, escalations, and overnight duty management.

Food & Beverage Associate (Pre-Opening Team) - Hyatt Regency Hua Hin - Thailand

(2001-10 - 2003-02)

• Initiated professional career with Hyatt within F&B pre-opening operations, undergoing rigorous luxury brand training and mastering service recovery and complaint resolution.

Business Career Program – Hospitality Leadership Concentration (BHL) - Hospitality Leadership - Computer Systems Institute (2026-06)

Pre-Masters of Hospitality and Tourism Management - Hospitality and Tourism Management - Birmingham College of Food, Tourism & Creative Studies (2005)

Bachelor of Arts in Hotel Management - Hotel Management - Kasetsart University (2001)