Sydney McKhann

I am a driven and dedicated self-starter who brings high energy, advanced communication skills, organization and meticulousness to my work. I study at a high-level university with a deep understanding of economics, finance and accounting. I have experience as a social media strategist, I am well-versed in all social media platforms, especially TikTok, Instagram, Snapchat, Twitter and Pinterest.

Lineage Digital Agency- Business Consultant

12/2022 – Current, Los Angeles, California

• Consulted with major clients in Gen Z Marketing and PR
• Business consultant for an independent agency and studio based in Los Angeles. 
• Performed business pitches and client strategies based on financial capacity and optimal target audience 
• Created brand marketing campaigns and strategies for a variety of specific niches
• Specialized in clients that want to expand their social channels to Gen- Z clientele 

8/2022- 12/2022, San Diego, CA

• Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. Power is a recognized INC-5000 company and was ranked #25 on Linkdens best 
• Optimize social pages for proper user experience and indexing
• Engage with clients' community management, and work on cohesive branding and sales messaging 
• Weekly and monthly client reporting through third-party tools and Google Analytics 
• Stay up with industry trends, reports, and changes to maximize client performance on all social channels. 
• Conducted competitor analysis across different channels and created effective boosted post strategy and audience targeting

12/2021 – 6/2022, Los Angeles, CA

• Spearheaded a range of marketing initiatives, including hosting Euphoria star Storm Reid, organized Los Angeles rams and pacsun kids events, and planned multiple brand marketing events for Pacsun kids. 
• Contributed to the development and implementation of strategic social media campaigns
• Increased activity and created content on Tik Tok, Instagram, Twitter, and Pinterest
• Worked on-site for Brand Marketing Events, Focus Groups, Photoshoots, and special events
•  Assisted other departments including the brand marketing team and influencer team

05/2022 – Present, Orange County, CA

• Created my own business that consults major brands, restaurants, companies, and individuals
• Work with over thirty companies and created their social media accounts by adding new features and enhancements to existing business functionality
• Looked at financial information to create a long-term budget plan for social boosting to optimize social performance 
• Created a budget for client events and planned events. Contracted vendors and custom merchandising for brand-centered events for outreach marketing PR. 
• Study algorithms weekly to maximize customers' social performance
• Clients increased social activity by 200% 

University of San Diego: BS in Business Economics and a Minor in Marketing. Well-versed in Italian, Accounting, and Economics.