Lauren Sweeney

I’m a passionate and results-driven social media specialist with a keen eye for storytelling, engagement, and brand growth. With experience crafting compelling content, developing strategic campaigns, and analyzing performance metrics, I help brands build authentic connections with their audience. My expertise spans across platforms like Instagram, Facebook, LinkedIn, X and TikTok, where I create dynamic content that drives engagement, awareness, and conversions.

I thrive on creativity and data-driven decision-making, ensuring every post, reel, and campaign aligns with a brand’s voice and goals. Whether it’s increasing brand visibility, fostering community engagement, or driving sales, I bring a strategic and innovative approach to social media marketing.

Let’s turn followers into loyal advocates and content into conversions!

Social Media Services, Owner

• With a passion for social media, I started my own consulting business to help businesses build their social media presence. The social media spectrum is ever changing and it is imperative to have a partner who understands the industry and how it is continually evolving. The proper and effective use of social media is to build community, conversation and relationships with your audience. Our goal is to create the perfect social media strategy for your business. From social media content creation across social channels,advertising management and strategy, to in-depth reporting and analytics, we’re the one-stop shop.
• Portfolio include Budget Blinds, The Tailored Closet, Concrete Craft, Westfield UTC, Future Engineers, Home Franchise Concepts and more!

BD (Account Management, Pyxis)

• Lead, develop and execute marketing projects
• Manage and develop email campaigns to drive registration for Webinars, trade-shows or product details/videos
• Develop marketing collateral to support BD MMS in an effort to create awareness, drive top line sales and retain existing customer base
• Initiate project requests, partner with creative services to develop drafts, present drafts, and revisions to client
• Develop messaging for BD MMS that aligns with current industry issues
• Plan and execute print and digital advertisements, media buying and tracking/metrics
• Support event and trade show marketing efforts in regards to identifying graphics and overall messaging

Fox Networks (Marketing and Account Management, Distribution)

• Business to Business Sales- Liaison between clients and agency
• Plan and execute client or promotional events across the West/Southwest region
• Sell-in LAS promotions for Fox Networks and coordinate/execute marketing campaigns
• Sell our Networks to my allotted affiliate accounts across the West/Southwest Region
• Main point of contact for clients, ensuring that their needs are met and materials are delivered
• Bridge real-world events and traditional marketing into the digital/social space
• Host clients at Clippers, Kings, Dodgers, Angels, and Ducks games to enhance client relations
• Manage all affiliate marketing for the Southwest region
• Maintain all of our Regional Sports Networks schedules and presentations
• Present our Networks to clients for better understanding of our programming and for advertising purposes

University of Southern California, Los Angeles, CA Class of 2010

• Cumulative GPA: 3.6 (Dean’s List) 2006-2010
• Major: Communication, Minor: Advertising