Thando Deliwe

Results-driven Digital Content and Channel Strategist with over six years of experience developing and executing digital content strategies that drive audience growth, engagement, and brand visibility across multiple platforms. Skilled in content planning, digital marketing, social media management, SEO, performance analytics, and campaign optimisation, with a strong ability to translate data into actionable insights. Experienced in collaborating with cross-functional teams and stakeholders to deliver impactful content and marketing initiatives aligned with business objectives.

Passionate about creating audience-focused digital experiences, optimising content performance, and leveraging platform best practices to achieve measurable results.

Content and Channel Manager at Gallo Record Company (2023-01 – Present)

• YouTube-led content strategies that aligned with artist objectives, audience insights, and platform best practices to drive channel growth and monetization.
• Managed the end-to-end YouTube content lifecycle, including content planning, acquisition, optimization, publishing, rights management, and performance reporting.
• Optimised video discoverability through YouTube SEO, including keyword research, metadata, titles, descriptions, tags, playlists, and screens, cards and thumbnail strategy.
• Monitored channel performance using YouTube Analytics and other data tools to identify audience trends, measure content effectiveness, and inform data-driven content decisions.
• Led audience development initiatives by optimizing content across YouTube formats, including long-form videos, Shorts, Community posts, and playlists.
• Collaborated with artists, A&R, marketing, and creative teams to develop release strategies that aligned with brand identity, audience demand, and business objectives.
• Delivered actionable performance reports and strategic recommendations to stakeholders, using audience insights to improve engagement, watch time, subscriber growth, and revenue.
• Stayed up to date with YouTube platform updates, algorithm changes, creator trends, and monetization opportunities to ensure channels remained competitive and optimized.

Marketing Assistant at Gallo Record Company (2021-01 – 2022-12)

• Supported the planning and execution of integrated marketing campaigns across digital and traditional channels.
• Assisted in creating, editing and scheduling content for social media platforms, websites, and email marketing campaigns.
• Conducted market research and competitor analysis to identify industry trends, audience insights, and campaign opportunities.
• Monitored campaign performance and prepared reports with insights and recommendations to improve marketing effectiveness.
• Maintained brand consistency across all marketing collateral, digital assets and communications.
• Coordinated promotional activities, events, product launches, and community engagement initiatives.
• Collaborated with internal teams, designers, and external partners to ensure the timely delivery of marketing projects.

Copyright and Data Administrator at Gallo Music Publishers (2018-01 – 2020-12)

• Generated reports on content performance, rights status, and data accuracy for internal stakeholders.
• Collaborated with legal, content, and distribution teams to ensure rights clearance and proper documentation.
• Processed and updated metadata for digital assets to support discoverability and accurate cataloging.
• Managed and maintained accurate copyright and licensing records for digital and physical content.

CERTIFICATE in Digital Content & Copywriting – RED & YELLOW (CREATIVE SCHOOL OF BUSINESS) (2025-03-24 – 2025-06-17)

Bachelor in Strategic Marketing Communications – UNIVERSITY OF JOHANNESBURG (2014-01 – 2016-12)