Theodore Son

Generated $250K+ in monthly ecommerce revenue by leading TikTok Shop and Amazon store operations across multiple storefronts with 200+ SKUs, overseeing FBT/FBA logistics, order fulfillment, inventory forecasting, demand planning, and P&L reporting to sustain 30–40% net profit margins across all brands.

Accelerated

TikTok Shop GMV by architecting a full-funnel traffic strategy across organic content, Spark Ads, and affiliate video, optimizing shoppable UGC and reallocating campaign budgets in real time to consistently improve ROAS and storefront conversion rates.

Supported Amazon Seller

Central operations by utilizing Jungle Scout for keyword research, BSR tracking, and competitor analysis to strengthen organic search ranking, manage Sponsored Products PPC to reduce ACoS, and elevate brand storefronts through A+ content optimization.

Ecommerce Specialist and Influencer Marketing at Lee & Gen Global Corporation (2025-07 – Present)

• Generated $250K+ in monthly ecommerce revenue by leading TikTok Shop and Amazon store operations across multiple storefronts with 200+ SKUs, overseeing FBT/FBA logistics, order fulfillment, inventory forecasting, demand planning, and P&L reporting to sustain 30–40% net profit margins across all brands.
• Accelerated TikTok Shop GMV by architecting a full-funnel traffic strategy across organic content, Spark Ads, and affiliate video, optimizing shoppable UGC and reallocating campaign budgets in real time to consistently improve ROAS and storefront conversion rates.
• Supported Amazon Seller Central operations by utilizing Jungle Scout for keyword research, BSR tracking, and competitor analysis to strengthen organic search ranking, manage Sponsored Products PPC to reduce ACoS, and elevate brand storefronts through A+ content optimization.
• Led influencer marketing campaigns for 10+ Korean skincare brands across TikTok, Instagram, and YouTube, generating 10M+ views; mass outreached 50,000+ creators through third-party programs, securing CPA commission deals and FTC-compliant contracts, and built an affiliate creator community network to maintain a high-converting talent pipeline that drove measurable sales across TikTok Shop, Amazon, Costco, and Walmart.

Admin Assistant and Videographer at KPOPCENTER (2023-11 – 2025-01)

• Outreached TV networks, influencers, dance instructors, and major event partners to negotiate feature placements, drive facility visits, and establish teaching and collaboration partnerships that expanded visibility and media exposure.
• Coordinated complex scheduling across instructor visits, influencer appointments, event partner meetings, and student calendars using Google Workspace and Microsoft Office Suite, ensuring seamless day-to-day studio operations.
• Operated studio lighting and cameras, edited short-form content using CapCut and Adobe Premiere Pro, and assisted in managing TikTok and YouTube Shorts posting schedules to drive audience growth and maximize engagement.

Marketing and Operations Intern at E-Plex Buena Park (2023-03 – 2023-08)

• Supported the launch of a new preschool and afterschool program through flyer distribution, in-person community engagement at high-traffic locations, and direct outreach to local schools and daycares to drive enrollment awareness.
• Managed inventory, supply checks, and material orders while performing heavy labor to set up classrooms and offices for daily facility operations.
• Conducted in-depth research on federal, state, and local regulations to ensure full compliance across all opening procedures and operational requirements.

Bachelors of Science (B.S) in Business – University of California, Riverside, UCR School of Business (2020-09 – 2024-12)