Owner at FURMO LLC (DBA: The Western Company) (2020-01 – Present)
- Directed end-to-end operations for an online apparel & footwear retailer, including inventory management, fulfillment, vendor relations, and financial operations (AP/AR, budgeting, forecasting)
- Managed multi-channel ecommerce operations through ChannelAdvisor/Rithum across Shopify, Amazon, eBay, Walmart, and TikTok Shop, including product listings, pricing strategy, and catalog optimization
- Identified trends in sales, conversion rates, and customer behavior using Excel (Pivot Tables, Power Query) and BI tools (Power BI, Google Data Studio)
- Optimized shipping strategy by evaluating carriers, DIM thresholds, surcharges, and zone costs
- Implemented EDI and FTP integrations (SPS Commerce) to automate order, inventory, and vendor workflows
- Developed automated processes (email parsing, inventory feeds, reporting), reducing manual workload
- Redesigned and streamlined the returns and exchange program, implementing multi-DC reselling, dynamic pricing strategies, and improved relisting workflow
- Managed digital marketing efforts (Google Ads, Meta, email/SMS remarketing) and optimized conversion performance, improving ROAS from 4.5 to 8–10 through campaign optimization and targeting
- Built and managed a digital catalog of 500K–700K SKUs across 25–30 vendors
- Grew annual revenue from $3.5M to $6M over three years, averaging between 35K–45K annual orders
- Led hiring, scheduling, and management of a team of 4–6 employees, including performance reviews, payroll, and general benefits options
Marketing Analyst at FURMO LLC (2015-01 – 2020-01)
Warehouse associate
Food Industry
Residential Painting
Sales & Customer Service
