Tierra Asoegwu

Strategic Marketing Project Manager with 8+ years of experience executing data-driven strategies across mobile, web, and social platforms. Proven ability to manage multiple concurrent marketing initiatives, overseeing timelines, dependencies, and deliverables across cross-functional teams and external vendors. Expert in navigating high-volume environments with a strong quality control mindset for marketing assets and a deep understanding of intake processes and workflow management systems.

Dedicated to leveraging a strong analytical mindset to interpret marketing metrics and optimize consumer-focused marketing programs for measurable business outcomes.

Marketing Project Manager - Demand Generation - Novant Health

(2023-08 - 2025-05)

• Managed and delivered 250+ concurrent marketing initiatives and communications projects, overseeing budgets and vendor coordination to ensure all initiatives supported system-wide branding and organizational growth.
• Leveraged a strong analytical mindset to interpret marketing metrics, KPIs, and performance tracking, implementing real-time adjustments that improved campaign performance and mitigated project risks.
• Identified digital marketing challenges during high-visibility rollouts, implementing solutions that streamlined marketing workflows, project planning, and delivery across the region.
• Built productive cross-functional relationships with internal demand generation teams and multiple stakeholders to align SEO and digital strategies for key service lines.
• Facilitated weekly scrum meetings and stakeholder follow-up to resolve project bottlenecks, utilizing workflow management systems like Wrike and Workfront to manage complex deliverables and dependencies.
• Directed creative deliverables while maintaining a strict quality control mindset for marketing assets and approvals to enhance engagement and retention goals.
• Prioritized competing requests in a high-volume healthcare environment, adjusting timelines and dependencies for major service lines in response to shifting market conditions.
• Liaised with partners and external vendors to ensure accurate execution of mobile, web, and social collateral, maintaining a centralized documentation system and clear intake processes.

Marketing & Communications Specialist - McDermott Will & Emery

(2021-07 - 2022-03)

• Built productive cross-functional relationships as the primary communications liaison, ensuring synergy among multiple stakeholders and internal teams to deliver cohesive marketing initiatives.
• Identified digital marketing challenges and established intake processes and operational procedures from the ground up, resolving inefficiencies and improving workflow management.
• Managed multiple concurrent marketing initiatives and social media strategies for healthcare and private equity verticals, driving brand awareness across mobile, web, and social platforms.
• Leveraged a strong analytical mindset within Salesforce to interpret marketing metrics and performance tracking, uncovering insights to optimize client engagement.
• Facilitated weekly scrum meetings, planning sessions, and stakeholder follow-up to resolve bottlenecks and maintain alignment on deliverables and dependencies.
• Partnered with industry marketing teams to execute strategic plans for high-profile events, contributing to reporting dashboards and performance tracking.
• Prioritized competing requests for 8+ firm signature events, adjusting timelines and dependencies to protect budgets and resource allocation in a high-volume environment.
• Produced and deployed comprehensive event communication assets, including newsletters, social media posts, and website content, for over 8 high-profile signature events.
• Led the deployment of digital content with a strong quality control mindset, integrating emerging tools and best practices to ensure measurable business outcomes.
• Utilized Salesforce and workflow management systems to manage complex project documentation, assets, and task tracking across remote-friendly teams.

Digital Marketing Specialist - University of Maryland Capital Region Health

(2020-12 - 2021-07)

• Managed multiple concurrent marketing initiatives, leading and executing campaigns that increased social media engagement by 70% through data analysis and a strong analytical mindset.
• Built productive cross-functional relationships with internal stakeholders and external vendors to improve physician-patient communication via digital applications, driving engagement from 10% to 80%.
• Designed and implemented high-stakes digital initiatives, maintaining a strict quality control mindset for high-visibility campaigns that achieved a 57% boost in online engagement through targeted search strategies.
• Managed day-to-day operations and intake processes for social media presence, curating thought leadership and promoting health events to ensure cohesive branding and alignment.
• Orchestrated end-to-end planning and marketing workflows for a major medical center launch, managing timelines, dependencies, and deliverables for web development and media coverage.
• Authored and managed the end-to-end rollout of launch communications across social media, web, and newsletter channels, ensuring cohesive messaging for a high-profile hospital opening.
• Coordinated marketing campaigns and communications initiatives, overseeing budgets and supplier relationships to ensure seamless execution and vendor coordination during large-scale events.
• Prioritized competing requests in a high-volume environment to compose high-level social and public communications on behalf of executive leadership.
• Interpreted marketing metrics to coordinate successful participation in virtual health expos, increasing community outreach and the organization's digital footprint and performance tracking.

Social Media Campaign Manager - UnidosUS

(2019-07 - 2020-12)

• Identified digital marketing challenges during high-volume annual conferences to lead multiple concurrent marketing initiatives that generated a 40% increase in brand visibility.
• Co-developed and executed the social media strategy for a major yearlong civic engagement campaign, managing timelines, dependencies, and deliverables to contribute to 300,000 new voter registrations.
• Built productive cross-functional relationships and fostered strong partnerships with external vendors and organizations (Telemundo, Walgreens, etc.) to ensure seamless vendor coordination and project synergy.
• Adapted with flexibility in a high-volume environment during the COVID-19 pandemic, adjusting marketing workflows and communication strategies to ensure accurate delivery across all channels.
• Leveraged a strong analytical mindset to provide weekly reporting dashboards to leadership, maintaining meeting documentation and performance tracking to mitigate project risks.
• Designed and deployed targeted digital content with a strong quality control mindset, integrating emerging tools and intake processes to increase reach and measurable engagement.

Marketing Coordinator - Central Florida Community Performing Arts

(2015-01 - 2017-05)

• Identified digital marketing challenges to develop and execute consumer-focused marketing programs that enhanced participation in children's outreach through cross-functional collaboration.
• Researched and identified optimal digital applications and media channels to generate leads and expand organizational visibility within high-volume markets.
• Leveraged a strong analytical mindset to monitor and report key analytics, interpreting marketing metrics to optimize campaigns and inform future strategies.
• Built productive cross-functional relationships and maintained stakeholder follow-up with community organizations to drive alignment and increase awareness.
• Conducted competitive analysis of digital strategies and search engine tactics to identify opportunities for improvement and marketing initiative growth.
• Designed and implemented promotional campaigns across mobile, web, and social platforms, maintaining a quality control mindset to ensure cohesive messaging.
• Led the planning and coordination of large-scale community events, managing timelines, deliverables, and vendor coordination for the performing arts season.

Bachelor of Science - Communications - Bowie State University (2018-12)

Associate in Arts - Valencia College (2016-08)